Sr. Associate Director

About mediasmart:
mediasmart - a self-serve programmatic platform (now part of Affle group) provides advertisers, trading desks and agencies an integrated mobile-first advertising platform that empowers them to efficiently reach their target audiences no matter where they are.

Unique strengths such as omni-channel audience management & incremental measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), makes mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart's console or build their own solutions on top of its open APIs.

Mobile Marketing Platform | DSP For Advertising With Transparency | mediasmart

Mobile Marketing Platform To Buy Media Efficiently. mediasmart's Self-serve Demand Side Platform Increases ROI with Incrementality

About Affle :
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on and now trades on the stock exchanges (BSE: & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

For more details:

Role: Manager-Sales
Malaysia

Reporting: Into-Director-Sales

Position description: Core responsibility is to build & sustain the mediasmart business for their respective region. This entails penetration across direct brand partnerships , agency relations & building thought leadership across the branding eco system for the platform. We're looking for seasoned brand sales enthusiasts with an entrepreneurial mindset to replicate & scale this platform's success within Malaysia as it has seen globally.

Primary Responsibilities:

• Engage at senior leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding eco system for your brand by engaging with various stakeholders internally to build brand narratives for direct brand & agencies alike.
• Work to build an active sales pipeline for large Agency/Trading Desk deals and also for Brand IO business & ensure quarterly goals achievement for their respective region as the regional leader
• Lead sales for Affle's Mediasmart programmatic & proximity platform, CTV & mDMP proposition to leading agencies, trading desks and advertisers in your region
• Instill a culture of collaboration and accountability.
• Drive revenue growth by growing existing programmatic accounts and activating new accounts; enable the direct sales team to drive programmatic revenue.
• Conduct periodic evaluation of RTB programs, identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)
• Periodic reporting and analysis of our programmatic efforts
• Create and maintain strong relationships with the programmatic players in the market.

Required Skills:

• Min 8+ years of related experience in sales, business development, and/or product within an advertising technology company ,digital media house , direct brands.
• Past experiences guiding deals that may involve global collaboration between multiple internal and external stake holders.
• Understand the dynamics of the programmatic ecosystem with focus on DSP Sells.
• Superb communicator and service-oriented leader.
• Ability to present effectively to C-level executives and confidently navigate challenges.