Senior Executive, Social Media

About Us:

CapBay operates an award-winning Supply Chain Finance and Peer-to-Peer (P2P) Financing platform. We facilitate inclusive business financing, using existing trade data and relationships. Through our proprietary credit-decisioning model, businesses of all sizes can obtain short-term financing while banks and investors can participate in high-quality financing deals. Additionally, we aim to revolutionize supply chain financing and continue our path of growth and expansion. With our recent market entries into Singapore and Thailand, we are seeking for an individual who is comfortable in communicating and coordinating with the various regional teams. You can find out more about us at

About the Role

As Senior Associate, Social Media, you won't just "post on social media", you'll be the creative brain, the face and the voice of our brand across platforms. You'll plan and execute high-impact campaigns, create content that gets people talking and represent CapBay with confidence, both in front of the camera and at events.This role is perfect for someone who thrives in a fast-paced environment, loves connecting with people, and can turn business objectives into content that resonates with real humans.

Key Responsibilities:

In this role, you will be expected to:

• Develop monthly and quarterly social media calendars aligned with brand goals and campaigns.
• Translate business and marketing objectives into platform-specific content strategies.
• Research and identify opportunities for trend jacking, collaborations and viral moments.
• Be the on-camera talent for social videos, interviews, and live streams.
• Script, storyboard and coordinate video shoots for TikTok, Instagram Reels, LinkedIn and YouTube.
• Create social media visuals and short videos using tools like Adobe Illustrator, Canva, CapCut and Adobe Premier Pro.
• Work closely with design and video teams for higher-production projects when needed.
• Build and authentic voice and presence for CapBay online.
• Engage directly with our audience through comments, DMs and interactive features.
• Represent CapBay at events, workshops and media opportunities.
• Monitor and report on KPIs: engagement rates, reach, follower growth and conversions.
• Use data to refine content strategies and improve campaign performance.
• Coordinate with PR, Events and Partnerships teams to amplify campaigns.
• Work with product and sales teams to translate technical features into engaging social narratives.

Key Qualifications and Requirements:

We are looking for someone who is:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in social media management, content marketing or a related role.
• Experience appearing on camera and speaking to an audience is required.
• Confident, charismatic and comfortable interacting with people both online and in-person.
• Strong understanding of social media trends, algorithms and analytics.
• Proven ability to plan, produce and execute campaigns from start to finish with minimal supervision.
• Excellent storytelling and communication skills.
• Creative problem-solver who can transform abstract ideas into concrete campaigns.
• Proficiency in video editing and graphic design is a bonus.
• Knowledge of paid social advertising is a plus.

What CapBay Offers:

• Competitive starting salary with potential growth opportunities.
• Comprehensive training to equip you for success.
• Supportive and dynamic work environment.
• Be the face of a fintech brand that's revolutionizing SME financing.
• Creative freedom to experiment with bold and innovative ideas.
• Opportunities for career growth into a managerial role as the team expands.
• Opportunity to be a part of an innovative team leading the future of supply chain finance.