Marketing Manager

About Us A Malaysian fast -growing, tech -driven solutions provider specializes in developing innovative platforms that bridge the gap between online and offline commerce, enhancing both consumer experiences and merchant operations. One of its core offerings is a digital ecosystem designed to simplify cashless payments and offer personalized rewards based on user behavior, helping to drive user engagement, brand loyalty, and increased sales. Beyond its proprietary platforms, the company acts as a master franchiser in Southeast Asia for popular restaurant chains, integrating its technological solutions to support their digital transformation. The company's commitment to leveraging AI and innovative technologies positions it at the forefront of digital commerce and operational excellence in the region Job SummarySeeking a dynamic Marketing Manager to lead and unify marketing efforts across multiple business verticals, including food & beverage, digital commerce, merchant solutions, and logistics. This role is ideal for a hands -on leader who is both strategic and execution -focused, capable of managing multiple workstreams across B2C and B2B channels. The successful candidate will report directly to the CEO and work closely with cross -functional teams such as business development, product, and operations to deliver cohesive, growth -focused marketing that aligns with the brand and business objectives. Job Responsibilities 1. Brand Execution Across Verticals ● Define and protect brand tone across all units — from the company's F&B flagship to Digital Coupon Platform Management and their E -Payment & Rewards app. ● Maintain consistency in messaging across decks, websites, LinkedIn posts, investor kits, and in -store assets. ● Guide and enforce internal adoption of tone and asset standards. 2. Campaign Planning & Rollout ● Develop marketing plans aligned to platform or product timelines — F&B flagship launches and platform's merchant pushes, etc. ● Lead the calendar for cross -channel campaigns (email, social, print, O2O) and collaborate with internal teams to align narratives. ● Build, adapt, and execute campaigns directly or via agency — owning the end result. 3. Sales & Commercial Enablement ● Create sales decks, case studies, landing pages, and B2B pitch materials for use by BD teams. ● Support merchant acquisition programs, co -marketing rollouts, and partnership activations. ● Collaborate with ops and BD to align campaigns to conversion goals. 4. Analytics & Feedback Loop ● Work with the business analyst to track CPL, CAC, engagement, and retention KPIs. ● Reallocate budget and efforts based on data — channel performance, merchant ROI, campaign lift. ● Turn insights into strategic adjustments, not just reports. 5. Agency & Vendor Management ● Own deliverables from creative vendors and digital agencies — from brief to final execution. ● Maintain strong quality control and timeline management. ● Act as the central node for creative approvals and marketing production.Requirements ● Bachelor's degree in Marketing, Communications, Business, or equivalent. ● 5+ years of relevant marketing experience — across campaigns, brand, and digital. ● Able to write, brief, and critique creative output — from web copy to campaign visuals. ● Confident managing agencies, building internal decks, and communicating across business lines. ● Experience working with lean teams and startup -like resource constraints. ● Fluent in English; Mandarin proficiency is a plus. ● Fully on -site (Monday - Friday) in the office work settingBenefits ● Startup work setting ● Direct opportunity working with CEO