Tech, E-Commerce

Position Summary

The Tech, E-Commerce & Distribution Specialist is primarily responsible for

setting up & optimizing the hotel's back-end software settings (Property Management System, Channel Manager System, Payment Gateway), driving of traffic and revenue into B2C online website.

This role also supports:-

·       Development & Sustenance of Offline Revenue Channels (via partnerships / collaborations with various agencies)

·       IT / software / automation related initiatives to drive company revenue.

Key Responsibilities

1. Online Distribution & Channel Management

• Manage and setting up of online distribution channels (OTAs, GDS, extranets, meta-search platforms).

• Ensure correct price rate settings, rate mapping, room availability and inventory

- Reviewing & Ensuring accuracy of OTA settings & descriptions (performed by Brand Associate)

• Maintaining strong connection and communications between PMS, Brands, OTAs and Channel Manager.

• Monitor rate parity and resolve discrepancies with OTA partners.

• Coordinate promotions, packages, and rate plans with Brands & Content Team.

2.
E-Commerce & Website Management (BRANDS)

• Oversee, updating & maintenance of the ALV Groups' B2C & B2B official website content, user experience, and conversion performance.

• Manage booking engine configuration, payment gateways, promotions, and rate displays.

• Track site analytics and implement improvements to increase direct bookings.

• Collaborate with content specialist, external designers or agencies on landing pages and website content updates.

• Plan, execute & optimize digital advertising campaigns for Traffic / Sales Conversions into Websites (Google Ads, Social Meta Ads)

• Full control and management of ALV ATLAS Membership

• Development of ATLAS Membership Codes, Other Promo Codes

• Approaching & Negotiating of further external collaborations, perks & enhancements of ATLAS Membership.

3. Online Revenue Optimization Support

• Collaborate with the Finance Team on Pricing Strategies & Implementation

• Analyze booking patterns, market demand, competitor pricing, and digital trends.

• Recommend actions to improve channel mix and direct booking share.

• Provide weekly and monthly performance analytics reports.

4. Technology & System Management

• Oversee daily operations and troubleshooting of PMS, CRS, channel manager, and booking engine integrations.

• Coordinate with external IT and vendors to resolve connectivity issues.

• To support and execution any Automation, AI and IT related initiatives.

• Train staff on distribution and digital systems when required.

5. Offline Revenue

• Development of Off-line Partnerships / Collaborations with to drive room revenue for Group:

·      Travel Agencies, Govt Agencies, KOC, KOL, FNB, local attractions etc

·      Govt Tenders

·      Corporate Partnerships

Qualifications & Skills

1. Education & Experience

• Min Bachelor's degree in Hospitality, Business, Marketing, or IT software related field.

• Min two years of experience in hospitality distribution, e-commerce, finance or digital marketing.

• Hands-on experience with PMS, channel manager, and booking engine platforms

2. Technical Skills

• Strong knowledge of OTAs , Expedia, Agoda, Airbnb, etc.).

• Proficiency in Google Analytics, Google Ads, Meta Business Suite.

• Understanding of SEO/SEM, conversion optimization, and data analytics.

• Comfortable working with back-end software tools (e.g. IDB, Staah, Excel, other dashboards and reporting tools)

• Ability to communicate and pitch

3. Soft Skills

• Driven, Intense and Analytical mindset with strong attention to detail.

• Excellent communication and partnership management skills.

• Ability to work cross-functionally with IT, revenue, finance and marketing.

• Problem-solving and systems-oriented thinking.