Digital Marketer

16 hours ago

Remote, Malaysia Bumsnbums Apparel Sdn Bhd Full time

Job Summary:

Kami sedang mencari seorang Digital Marketer yang mahir dalam Meta Ads (Facebook & Instagram) untuk mengurus, mengoptimumkan dan menaik taraf kempen iklan berbayar kami bagi produk pakaian. Calon harus mempunyai pengalaman dalam menjalankan kempen dengan bajet kecil (RM5/hari) serta strategi untuk scale up secara berkesan bagi meningkatkan jualan dan ROAS (Return on Ad Spend).

Key Responsibilities:

  • Merancang, membina dan mengurus kempen iklan berbayar di platform Meta Ads Manager (Facebook & Instagram).
  • Menyusun struktur iklan berdasarkan funnel conversion (cold, warm, hot audiences).
  • Menjalankan A/B testing untuk copywriting, visual, CTA, dan audience targeting.
  • Memantau prestasi iklan secara harian, membuat laporan dan memberikan cadangan penambahbaikan.
  • Menguruskan bajet iklan harian bermula dari RM5/hari dan strategi scaling secara berperingkat.
  • Menganalisis data pixel, events, dan conversion metrics untuk tujuan optimasi ROI dan ROAS.
  • Bekerjasama dengan pasukan kreatif (jika ada) untuk menghasilkan visual & copy yang sesuai untuk iklan.
  • Membina custom audience, lookalike audience, dan strategi retargeting.
  • Menyediakan laporan prestasi mingguan dan bulanan kepada pengurus / founder.
  • Mengikuti trend semasa dalam dunia digital marketing dan Meta Ads algorithm update.

Requirements:

Minimum:

  • Sekurang-kurangnya 1 tahun pengalaman dalam mengurus Meta Ads (FB & IG).
  • Faham cara membaca dan mentafsir data dari Ads Manager dan Pixel.
  • Biasa dengan strategi pemasaran dalam niche e-commerce (fashion/pakaian).
  • Mampu bekerja secara bebas dan remote, bertanggungjawab dengan KPI.
  • Pengalaman mengurus bajet kecil (RM5/hari) dan strategi scale up secara sistematik.
  • Mahir dalam penggunaan Meta Business Suite, Meta Ads Manager, dan Google Sheets/Excel untuk laporan.

Diutamakan jika ada:

  • Keputusan iklan sebelum ini yang menunjukkan ROAS positif atau peningkatan jualan.
  • Faham konsep customer journey, conversion funnel dan strategi remarketing.
  • Asas dalam penulisan iklan (copywriting) dan visual yang menarik di sosial media.

Working Arrangement & Benefits:

  • Bekerja secara WFH sepenuhnya.
  • Masa kerja fleksibel, fokus pada hasil (result-oriented).
  • Akses kepada tools dan training (jika diperlukan).

Job Type: Full-time

Pay: RM1, RM2,000.00 per month

Experience:

  • Digital marketing: 1 year (Preferred)
  • Facebook Advertising: 1 year (Preferred)

Work Location: Remote

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