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Senior Digital Marketing Executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia WOK CREATIVE MARKETING SDN BHD Full time 80,000 - 120,000 per year

Key Responsibilities:

  • Promotion & Campaign Planning

  • Strategize and develop digital marketing campaigns across multiple channels.

  • Plan monthly and seasonal promotions to drive traffic, conversion, and customer engagement.

  • Customer Acquisition, Retention & Reactivation

  • Design and execute strategies to attract new customers (paid ads, partnerships, social channels, etc.).

  • Develop retention journeys to increase customer loyalty and lifetime value.
  • Implement reactivation tactics for inactive or churned users through targeted campaigns (email, SMS, WhatsApp, etc.).

  • Cross-Department Coordination

  • Work closely with designers, operations, and other internal teams to ensure campaigns launch smoothly and on schedule.

  • Provide clear creative and execution briefs to ensure alignment across all parties.

  • Reporting & Analysis

  • Track and analyze campaign performance and customer behavior data.

  • Prepare weekly/monthly reports with key findings and action plans for optimization.

Requirements:

  • Minimum 1-3 years of experience in digital marketing or growth marketing.
  • Strong understanding of customer lifecycle marketing (Acquisition → Retention → Reactivation).
  • Experience with marketing tools such as Meta Ads, Google Ads, CRM / automation platforms, and analytics dashboards.
  • Excellent communication, coordination, and project management skills.
  • Data-driven, result-oriented, and proactive in problem-solving.