Digital Marketing Specialist

3 days ago

Petaling Jaya, Selangor, Malaysia Balluff Automation Malaysia Sdn, Bhd. Full time 60,000 - 80,000 per year

Key Responsibilities:

  1. APAC Webinar Operations

  2. Plan, organize, and execute APAC webinars in coordination with APAC Countries.

  3. Manage webinar logistics, including platform setup, speaker coordination, live event support, etc.
  4. Create and implement webinar promotion strategies across email, social media, and partner channels.

  5. Track webinar performance and prepare post-event reports with insights and recommendations.

  6. EDM Development & Lead Nurturing

  7. Develop and execute email marketing campaigns targeting contacts from the HS leads pool.

  8. Use marketing automation tools to segment audiences, personalize messages, and automate follow-up workflows.
  9. Collaborate with sales teams to convert MQL into SQL and NBD opportunities.

  10. Monitor EDM performance (open rates, CTR, conversions) and optimize based on analytics.

  11. Marketing Automation & AI Tools

  12. Execute marketing automation systems/platforms for marketing campaign and other activities execution.

  13. Leverage AI tools to optimize customer journey, improve content creation and campaign optimization.

  14. Support on Social Media and Content Generation

  15. Convert technical/product materials (content pool) into marketing materials including social posts, emails, blogs, knowledge base, landing page, website page and etc.

  16. Monitor engagement metrics and contribute ideas for improving reach and conversion.

Requirements:

  • Min bachelor's degree in marketing, Digital Marketing, Communication or related field.

  • Min 3yr+ of experience in digital marketing, background with industrial automation or manufacturing industry marketing would be a plus.

  • Experience with webinar platforms (e.g., MS Teams, Zoom Webinar) and email marketing automation tools (e.g., HubSpot, Marketo, etc).

  • Proficient in social media marketing (LinkedIn, YouTube, Facebook) and content adaptation for APAC audiences.
  • Familiarity with AI marketing tools (ChatGPT, AI-based analytics tools).
  • Strong project management and communication skills; ability to coordinate across multiple countries.
  • Analytical mindset with the ability to turn data into actionable insights
  • Able to speak and communicate in Mandarin to deal with internal stakeholders

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