Sales Operations Executive

3 days ago

Greater Kuala Lumpur, Malaysia LIONWARE Full time 40,000 - 60,000 per year

Department:
Sales

Reports to:
Head of Sales (Singapore)

Location
: Kuala Lumpur (Hybrid/Remote, supporting Singapore & Malaysia operations)

About LIONWARE

LIONWARE is a Singapore-based technology solutions provider specialising in certified Audio-Visual and Video Conferencing solutions for Microsoft Teams, Zoom, Cisco, and Google Meet. We help organisations collaborate more effectively through the integration of user-friendly, cutting-edge technology that's simple and seamless to use.

Role Overview

The Sales Operations Executive supports the Singapore sales team by managing pricing coordination, quotation preparation, CRM data accuracy, documentation workflows, and communication with suppliers. Based in Kuala Lumpur, this role helps streamline the sales process and ensures Account Managers can focus on client engagement and closing opportunities. This is a detail-oriented, process-driven role well-suited for someone who enjoys operational excellence and enabling revenue teams.

Key Responsibilities

  1. Pricing & Quotation Support

  2. Request pricing from suppliers and authorised channels on behalf of the Singapore sales team.

  3. Prepare comparison sheets covering cost, availability, and lead time from at least two sources.
  4. Validate SKU accuracy and ensure all quoted components and systems are correct.
  5. Assist Account Managers in preparing customer quotations, proposals, and commercial documents.

  6. Track cost changes, promotional pricing, and seasonal variations.

  7. Sales Process Coordination

  8. Support SDRs & Account Managers through the end-to-end sales cycle:

  9. Lead → Qualification → Solution → Quotation → Proposal → Handover to Projects.
  10. Follow up on missing information from customers, suppliers, or internal stakeholders.
  11. Coordinate with Finance/Procurement on stock checks, POs, and timelines.

  12. Ensure consistency and accuracy of all sales documents shared externally.

  13. CRM Management (Salesforce / HubSpot / SAP / Microsoft Dynamics)

  14. Maintain clean, accurate Deal/Company/Contact records.

  15. Update deal stages, values, SKU lists, notes, and required documentation.
  16. Generate weekly sales pipeline reports and dashboards to support Singapore leadership.

  17. Maintain data governance standards, naming conventions, and process adherence.

  18. Supplier & Vendor Coordination

  19. Liaise with suppliers for updated pricing, stock levels, lead times, and commercial terms.

  20. Coordinate special project pricing or bulk-order requests when needed.
  21. Track available promotions, programs, and commercial incentives relevant to the Singapore team.

  22. Request and manage demo units or general product information as required.

  23. Sales Enablement & Documentation

  24. Maintain updated catalogues, datasheets, price lists, and proposal templates.

  25. Support preparation of tender/RFP submissions with structured formatting and documentation.
  26. Manage template libraries, historical pricing files, and sales documentation repositories.
  27. Ensure sales materials remain consistent, accurate, and easily accessible.

Requirements

  • Bachelor's Degree in Business or equivalent
  • Minimum 2 years experience in sales operations, sales support, coordination, or procurement.
  • Background in ICT, AV, VC or technology distribution
  • Proficient with spreadsheets (Google Sheets/Excel) and price comparison structures.
  • Experience with CRM systems such as Salesforce, HubSpot, SAP, or Microsoft Dynamics.
  • Strong organisational skills and ability to manage multiple quotes and deadlines.
  • Excellent written and spoken English.
  • Business Mandarin proficiency and able to communicate with partners and distributors in Mandarin (approx. 20% of the time).

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