Trade Marketing Executive
7 hours ago
Position Snapshot
Location: Petaling Jaya, Selangor, MY
Full-time
Bachelor's Degree
2+ years of experience
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Trade Marketing Executive to be responsible for the growth of modern & traditional trade channel (or both channels) and is also responsible for developing the total national promotions plan and trade programs for all key accounts and trade channels.
A day in the life of a Trade Marketing Executive
- Implement and execute trade and channels activities to achieve brand and sales objectives within budget allocated.
- Conduct post analysis for all BTL activities, ROI justification on all promotional activities.
- Responsible for recommending actionable in-store solutions based on a clear understanding on shopper behaviour within the Category/ sub Category. Drives implementation of in-store solutions and continuously review the effectiveness of our in-store actions.
- Plan, source, and track premiums and promotional packs (ECPs & NCPs).
- Collaborate with Trade Operation team to provide training to the merchandisers & product advisors.
- Maintain close professional relationship with Key Distributors, Vendors , Key Account Managers, Promotion Agencies, Brand and Sales Team.
- Design, Fabricate & Manage the usage of POSM and ensures that all planned secondary displays are executed. - Responsible for the planning, development, implementation of the marketing strategy.
- Monthly Trade Promotions Report- Quarterly Performance Review Report ( Internal & External, i.e. Promotion Agencies , Vendors …etc )
- Responsible for monitoring promotional trends, initiatives and competitor activities.
- Communicate effectively the merchandising and display policy of Wyeth range of products to the distributor. Priority given to the development and implementation of display and hygiene standards.
- Ensure Agencies or vendors effective support the channels through promotion and general sales support.
- Identify and recommend promotional opportunities for Nestlé categories and Brands.
- Responsible for ensuring adherence to all company principles and policies
What will make you successful
- Bachelor's Degree Graduate
- 2-3 years in marketing or sales, and over this period has successfully delivered on KPIs.
- Demonstrated ability to lead people
- Capacity to understands all sales functions i.e. CCSD, Customer, Field
- Had experience in managing Field Sales team.
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