Assistant Manager, Service Marketing

15 hours ago

Petaling Jaya, Selangor, Malaysia Perusahaan Otomobil Nasional Sdn Bhd (PROTON) Full time $60,000 - $120,000 per year

Job Responsibilities: -

1. After Sales Marketing Support

Assist in driving After Sales marketing initiatives with the goal of maximizing:

  • Throughput
  • Service Revenue
  • Customer Retention Rate (CRR)

2. Strategic Marketing Campaigns

  • Propose targeted service campaigns based on market surveys and analysis to meet evolving customer needs.
  • Support the development of proposal papers by identifying optimal strategies and mechanisms.
  • Assist in crafting and proofreading compelling campaign copy prior to launch.

3. Campaign & Survey Analysis

  • Develop actionable improvement plans using insights from market analysis, outlet feedback, brand health metrics, and performance tracking.
  • Conduct in-depth research to evaluate the effectiveness of launched campaigns and marketing activities.

4. Digital Marketing Initiatives

  • Design and optimize digital marketing strategies to enhance After Sales customer acquisition.
  • Monitor and analyze competitor digital trends to stay ahead of market movements.

5. Special Projects & New Model Launches

  • Manage service-related aspects of new model launches, including the development of maintenance packages and readiness before rollout.
  • Ensure all digital platforms (website, apps, etc.) are updated with the latest information.
  • Coordinate Service Business Committee meetings and follow up on action items.
  • Track project milestones and deliverables through gateway reporting.

6. Marketing Activity Oversight

  • Monitor campaign progress and present performance reports to stakeholders.
  • Track and manage monthly OPEX to ensure budget alignment.

Job Requirements: -

  • Bachelor's Degree in Marketing / Business Administration or any relevant discipline.
  • Minimum 5 years preferably in the automotive industry.
  • Proven marketing experience and management.
  • Through knowledge of marketing best practices.
  • Creativity and commercial awareness.
  • Good understanding of market research techniques, data analysis and statistics methods.
  • Computer literacy and proficiency in MS Office (Word, Excel & PowerPoint)

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