Head of Marketing – Metropoint College

15 hours ago

Petaling Jaya, Selangor, Malaysia METROPOINT COLLEGE Full time 60,000 - 120,000 per year

About the Role

Metropoint College is seeking a dynamic and strategic Head of Marketing to lead our brand transformation and digital growth initiatives. This is a key leadership role focused on building a strong brand presence, driving student recruitment, and positioning the College competitively in the higher education sector.

If you're passionate about digital marketing, brand strategy, and performance-driven campaigns and have a proven track record in the education industry—we'd love to hear from you

Key Responsibilities

Digital Strategy & Growth

  • Develop and execute a digital-first marketing strategy aligned with enrolment goals.
  • Lead multi-channel campaigns across social media, search, display, video, and content platforms.
  • Conduct audience segmentation and journey mapping to drive engagement and conversions.

Performance Marketing

  • Manage campaigns on Meta, Google, TikTok, LinkedIn, and other platforms.
  • Optimise funnels, retargeting, and conversion strategies to meet KPIs.
  • Monitor lead quality, CPL, CPA, and enrolment metrics.

Website, SEO & Automation

  • Oversee the College website for optimal user experience and lead generation.
  • Lead SEO/SEM efforts and manage CRM workflows and automation tools.

Brand & Content Leadership

  • Define and maintain brand identity across all channels.
  • Lead content creation including videos, student stories, and digital creatives.
  • Ensure messaging aligns with the College's value proposition.

Data & Insights

  • Set up dashboards and reporting systems to track campaign performance.
  • Use analytics to improve marketing effectiveness and ROI.

Collaboration & Stakeholder Engagement

  • Work closely with Student Recruitment, Admissions, Academic teams, and vendors.
  • Ensure smooth execution and alignment across departments.

Requirements

Education & Experience

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Minimum 5 years of successful marketing experience in the education sector.
  • Proven track record in private colleges or universities is highly preferred.
  • Strong portfolio of integrated marketing campaigns.

Ready to lead impactful marketing initiatives in a vibrant academic environment? Apply now and be part of Metropoint College's growth journey

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