Content Manager

20 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan PERSOL Malaysia Sdn. Bhd. Full time 40,000 - 80,000 per year
Responsibilities

1. Content Planning & Creation

  • Plan and create content such as images and short videos for the skincare brand.
  • Ensure all content aligns with the brand's tone, positioning, and visual identity.
  • Identify key content elements based on product features, brand image, and the right "atmosphere" for target audiences.
  • Develop creative ideas and visual concepts that enhance storytelling and engagement.

2. Collaboration & Production

  • Work closely with design, photography, and videography teams to produce high-quality content.
  • Oversee the production process and ensure timely and consistent delivery.
  • Provide creative direction during shoots and editing for maximum visual and emotional impact.

3. Performance & Optimization

  • Track and analyze content performance across Instagram and TikTok, including metrics like views, reach, engagement, and conversions.
  • Evaluate data to determine what works and what doesn't.
  • Continuously refine and optimize content strategies to drive exposure, engagement, and growth.

4. Trend & Community Engagement

  • Stay updated with current Instagram and TikTok trends, challenges, and viral sounds.
  • Adapt trending ideas creatively to fit the brand's image and audience.

5. Team Management & Development

  • Monitor and evaluate team members' performance, providing feedback and guidance for improvement.
  • Resolve team issues and foster a positive, collaborative work culture.
  • Implement strategies to enhance team efficiency and workflow.
  • Participate in recruitment processes, including reviewing resumes and conducting first-round interviews.

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