Marketing Manager

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia HUCKLEBERRY HOSPITALITY GROUP SDN BHD Full time 72,000 - 108,000 per year

Job Overview

We're looking for a proactive, hands-on Marketing Manager to lead and execute all marketing activities for our café. This role is ideal for someone who understands F&B trends, can create engaging content, drive footfall, and execute campaigns from start to finish.

Key Responsibilities

Marketing & Campaign Execution

  • Plan, create, and execute monthly marketing campaigns to drive sales and brand awareness.
  • Develop promotional ideas for new menu launches, seasonal items, and events.
  • Coordinate and manage influencer collaborations, media reviews, and partnerships.
  • Ensure all marketing activities align with café brand guidelines.
  • Content Creation & Social Media
  • Manage all social media platforms (Instagram, TikTok, Facebook).
  • Capture content (photos, videos, Reels/TikToks) directly in-store.
  • Write captions, schedule posts, and monitor engagement.
  • Respond to customer messages and comments in a timely manner.

Brand & Customer Experience

  • Maintain consistent brand voice and visual identity.
  • Work with the team to ensure in-store materials (signage, posters, menus) are always updated.
  • Assist with product packaging, printed collateral, and promotional displays.

Digital & Performance Marketing

  • Run and monitor digital ads (Facebook/Instagram).
  • Track and analyse performance data — weekly and monthly reports.
  • Optimize campaigns based on results to maximize reach and sales.

Community & Partnerships

  • Establish collaborations with local brands, communities, and events.
  • Handle influencer/creator bookings, product send-outs, and follow-ups.
  • Build strong relationships with customers and partners.

Operational Support

  • Work closely with the café manager and kitchen team for menu promotions and photography days.
  • Oversee inventory for marketing materials, props, and product shoot items.
  • Support on-ground marketing activities, pop-ups, and special events.

Requirements

  • 2–4 years of experience in marketing (preferably F&B, lifestyle, hospitality, or retail).
  • Strong hands-on skills in content creation (photo/video).
  • Proficient in social media trends and platforms.
  • Basic design skills (Canva/Adobe).
  • Experience running and monitoring paid ads is a plus.
  • Strong communication and copywriting skills.
  • Self-motivated, organized, and able to work independently.
  • Must be willing to work on-site at the café when needed.

Nice-to-Have

  • Photography/videography experience
  • Influencer management background
  • Familiarity with café culture and F&B trends

Job Type: Full-time

Pay: RM6, RM9,000.00 per month

Benefits:

  • Free parking
  • Opportunities for promotion
  • Professional development

Work Location: In person

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