Marketing Executive

About Nuplas Solutions

Nuplas Solutions, a subsidiary of Lean Giap Group of Companies, is a circular economy solutions provider dedicated to transforming production waste into reusable materials. We collaborate with our partners to give value to production waste and create a sustainable, zero-waste future. Our mission is to help companies "win today's race while running tomorrow's," by embedding sustainability and circularity into every stage of the value chain.

About the Role

We are seeking a 
Marketing Executive
 who is passionate about sustainability and creative storytelling. In this role, you will drive our content and digital marketing efforts to build a strong online presence and thought leadership position within the sustainability and circular economy landscape.

You will serve as the 
curator of our content library
, creating engaging materials that help customers and stakeholders understand sustainability and the role they can play in achieving a circular future. Occasionally, you will also participate in physical events such as tradeshows, expos, seminars, and CSR activities.

Key Responsibilities

1. Content Creation

• Lead the creation and curation of Nuplas Solutions' content library.
• Develop engaging and informative content such as videos (short & long form), infographics, website copy, press releases, and opinion pieces.
• Maintain a consistent brand voice and personality across all materials.
• Participate in industry events, develop relationships, and conduct interviews with thought leaders to gather insights.
• Align all content initiatives with the goal of positioning Nuplas Solutions and the Lean Giap Group as industry leaders in sustainability and circular economy solutions.

2. Social Media Management & Community Building

• Manage company social media platforms and stay updated on current trends and technologies.
• Understand online user behavior to create engaging, shareable content.
• Drive community engagement and strengthen online interactions.
• Prepare performance reports and insights for each social media platform.
• Develop and execute strategies to enhance audience growth and brand engagement.

3. Digital Marketing

• Support digital marketing efforts including ad campaigns, SEO optimization, website updates, and analytics tracking.
• Strengthen the brand's visibility in search results related to sustainability and circular economy.
• Work to expand content reach beyond social media through effective digital strategies.

4. Branding Strategy

• Collaborate with the larger Lean Giap Group marketing team on brand-building initiatives.
• Coordinate with different business divisions to strengthen brand positioning through both online and offline activities.

Key Competencies & Work Approach

• Collaborative:
   Open and articulate in sharing ideas, and actively contributes to brainstorming sessions.
• Receptive:
   Able to accept constructive feedback while confidently presenting alternative solutions.
• Organized:
   Works well within deadlines and manages multiple priorities effectively.
• Resilient:
   Performs well under pressure while maintaining a positive attitude.
• Detail-Oriented:
   Pays close attention to task requirements and quality, ensuring accurate execution.

Qualifications & Skills

• Minimum 
  3 years of experience
   in social media management, video production, or content creation.
• Strong understanding of both 
  traditional and digital media platforms.
• Knowledge or interest in sustainability-related fields
   (energy, materials, carbon, technology) is a plus — sustainability training will be provided for successful candidates.
• Experience managing or collaborating with 
  digital marketing/media agencies
   or 
  online influencers
   is advantageous.
• Experience conducting 
  interviews or moderating seminars
   will be highly valued.
• Comfortable working with 
  digital marketing metrics
   (CTR, TOV, LTV, CPM, ROAS, SERP, FYP, etc.).
• Basic ability to 
  film and edit simple videos
   for social media.
• Familiarity with 
  Google Analytics
   is an added advantage.
• Strong ability to 
  tell stories using data
  , providing clear and concise insights to support strategic marketing plans.