Growth Executive
2 days ago
about the company
A premier provider in the employment sector.
about the job
The Growth Executive is responsible for validating customer interest and testing willingness to pay for future
opportunities that we believe will drive value for our customers and company. Through outbound customer engagement
the Growth Executive communicates with existing company's stakeholders to collect feedback and position
the value of new solutions, with the aim of proving desirability, feasibility and viability of our new offerings.
Your role involves collaborating with project leaders on initiatives spanning discovery, experimentation, and feedback
stages. Gathering customer insights is crucial for the Adjacent Revenue Team's key learnings to validate future
opportunities across Asia Pacific.
Key Responsibilities
* Discovery and Design
- Collaborate in a cross-functional team, to brainstorm, gather necessary information and insights to contribute to the design and planning of an initiative.
- Conduct comprehensive market research to identify trends, opportunities, and challenges related to new business ideas.
- Use both qualitative and quantitative research methods, including surveys, interviews, database research, and competitive analysis.
- Partner with project leaders to develop experiments to test key assumptions
- Collaborate with the project leaders to design call scripts and define key metrics for experiments aimed
at testing product desirability and willingness to pay among potential customers.
* Campaign Execution
- Execute call campaigns, rigorously following the experiment design to ensure consistency and reliability of the data collected.
- Conduct structured calls with a diverse set of customers and potential customers to gather insights on their needs, preferences, willingness to pay, and reactions to proposed solutions or product.
- Utilise effective communication skills and sales tactics to engage customers, explain the purpose of the call clearly, the value proposition of the product and encourage conversion to a sale.
- Provide insightful feedback to the team based on customer interactions, suggesting adjustments to offerings or highlighting features that resonate well with the target market.
- Participate in the iterative process of refining product propositions based on direct customer feedback and experiment outcomes.
- Adjust call approaches and scripts as necessary to better align with different customer segments, enhancing the quality of feedback received.
* Analysis and Reporting:
- Assist in the creation of detailed reports and presentations that summarise research findings, including implications and actionable recommendations.
- Analyse qualitative data from calls to identify patterns, preferences, and key customer insights
about the manager/team
The APAC team consists of two teams with regional analysts in Asia & ANZ, reporting into their lead.
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