Marketing Lead

Make Impact Your Full-Time Mission

Position: Marketing Lead (Full-Time)

Location: Fully Remote (Asia timezone ±1 HKT)

Contract Type: Contract (Long-term)

Hours: Mon–Fri, 9:30 AM – 6:30 PM

About Dream Impact | B Corp Certified

Dream Impact exists to reimagine and deepen our relationships with ourselves, with each other, and with our environment — to achieve sustainability and harmony.

Founded in 2017, Dream Impact is Hong Kong's leading social enterprise hub, providing co-working spaces, event venues, and a vibrant impact community that empowers changemakers across sectors.

Our mission is to support purpose-driven individuals and organizations through transformative experiences and collaborative initiatives that lead to more sustainable and impactful business models.

Our team values: Empathy, Impact, Growth, Creativity, Wellness, Gratitude

About the Role

We're looking for a mission-driven and multifaceted Marketing Lead to help grow Dream Impact's presence and community in the Hong Kong market — executed remotely from Malaysia (or anywhere within Asia timezone ±1 HKT).

This role combines strategy, execution, and continuous optimization — you'll develop marketing plans, create bilingual content, manage campaigns, and consistently refine performance. You'll have autonomy to implement your ideas, backed by a team committed to creating real social impact.

Key Responsibilities

Strategy & Leadership

• Develop and implement a marketing strategy aligned with company objectives and budget.
• Continuously analyze performance and introduce new ideas to enhance marketing effectiveness — maintaining a strong balance between implementation, evaluation, and strategy.
• Maintain brand consistency, tone, and visuals across all channels.
• Set up and manage marketing analytics dashboards to track ROI and impact.

Digital Marketing & Content

• Manage and grow Dream Impact's digital channels (Meta, (FB, Instagram), LinkedIn, Threads).
• Plan and edit at least 4 videos per month (supported by on-ground content team to shoot the content).
• Write Chinese and English copy for newsletters, campaigns, and website updates.
• Update WordPress pages and graphics.
• Execute SEO and Search Engine Marketing (SEM), manage paid ad campaigns, and analyze results for performance optimization.
• Manage Google Business account for search engine optimization and announcements

Community & Communications

• Promote monthly events and create promotional banners and campaigns.
• Support internal communications with partners via WhatsApp and email channels.
• Maintain regular communication with our 100+ impact partners, sharing community updates, resources, and opportunities.
• Maintain our whatsapp group chats (repost, like, announcements, gatekeep guidelines etc.)
• CRM management, managing name cards, newsletter subscriptions, drip email marketing
• Collect name lists from event organisers to grow database
• Manage external marketing partnerships, cross-branded events & content etc.

KPIs & Performance Goals

• Qualified leads generated
• Paid Ads ROI
• Search Engine Marketing ROI
• Social media engagement and growth
• Marketing flywheel efficiency (awareness → engagement → conversion → retention)

Required Skills & Tools

• Canva / Graphic Design
• WordPress
• Mailchimp
• Video editing (short-form & social reels)
• Bilingual copywriting (English & Traditional Chinese)
• Google Analytics
• Advanced Meta Ads management
• Advanced Google Ads campaign setup

Preferred Skills

• SEO optimization

What We're Looking For

• Professional proficiency in English and Cantonese (written & spoken) — additional Mandarin capability preferred
• Mission-driven mindset with integrity, creativity, and proactiveness
• 3+ years of marketing experience, with proven ability to manage both strategy and hands-on execution
• Experience running ROI-positive lead generation campaigns
• Independent, adaptable, and passionate about community-driven impact
• A balance of creative thinking and data-driven analysis

We welcome applicants from all educational backgrounds and professional experiences.

Work Arrangement

• Fully remote (100%), we don't care where you are as long you can achieve results
• Occasional team-building or business trips in Hong Kong
• Option to start part-time and transition into full-time after probation
• Asia timezone (±1 hour from HKT)

Compensation & Benefits

• $5,500 – $7,000 MYR per month, plus KPI-based performance bonus
• 14 days annual leave + 1 birthday leave per year
• 3 days volunteer leave to give back to the community
• 3 days compassionate leave
• 36 hours medical leave annually
• 18 hours overtime compensation per quarter
• Option to change to full-time employement contract from contract based on performance