Channel Business Development Lead

20 hours ago


KL Eco Kuala Lumpur, Malaysia Samsung Malaysia Electronics (SME) Sdn Bhd Full time 90,000 - 120,000 per year
  • Develop and execute strategic plans to strengthen Samsung's market share and premium positioning across Samsung Elite Partner (SEP) channels.
  • Identify, recruit, and develop new and existing SEP partners to ensure optimal channel coverage and performance.
  • Drive business development and sales execution to achieve channel targets.
  • Strengthen sell-out performance through collaborative work with regional sales teams and the field force.
  • Support category development and ensure alignment with company objectives.
  • Plan and execute retail marketing activities to drive foot traffic and enhance customer experience at brand shops.
  • Coordinate and implement regional and national brand shop promotions.
  • Develop CRM programs and value-added initiatives in collaboration with financial and commercial partners.
  • Ensure consistent retail excellence through effective display and POP material management.
  • Oversee the upkeep and maintenance of brand shop facilities, fixtures, and retail assets, including mock-up units, display stands, and premiums.
  • Liaise with Customer Service (CS) to plan service center appointments and improve customer experience.
  • Lead Samsung Experience Store (SES) execution to strengthen brand visibility and in-store standards.
  • Monitor store performance and optimize retail execution to support business goals.

Job Requirement

  • Bachelor's Degree in Business Administration, Marketing, or related field.
  • At least 10–15 years of experience in retail/channel/national sales within the Consumer Electronics or FMCG industries.
  • Proven leadership experience in channel management and business development.
  • Strong knowledge of the competitive landscape and market trends in consumer electronics.
  • Experience in AV/HA (Audio Visual/ Home Appliances) sales is a plus.
  • A results-driven team player capable of working under pressure and tight deadlines.


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