Product Marketing Manager

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia PeopleLAKE Group Full time 153,600 - 172,800 per year

About the Client

A leading fintech innovator in Malaysia, providing Malaysians with a widely used integrated super app for e-wallet payments as well as investment & financial tools.

Key Responsibilities:

  • define and lead the end-to-end marketing strategy for the Merchant Services Division, ensuring alignment with business priorities and revenue goals.
  • Lead merchant marketing communication — design email journeys, nudges, and lifecycle campaigns to help new merchants activate and start transacting.
  • Work with marketing analytics and consumer research teams to analyse insights into how consumers and driver-partners are using our platform and translate these into innovative campaigns.
  • Lead and coordinate cross-functional teams-including design, digital marketing, promotions, and communications-to ensure consistent brand messaging across all channels and touchpoints.
  • Strengthen brand presence across key verticals (e.g., retail, eCommerce, mobility, SMEs)

Job Requirements:

  • Min 6 years in marketing field.
  • Proven leadership in marketing: ideally within payments, fintech, or eCommerce.
  • Strategic acumen: strong track record of translating business objectives into marketing impact.
  • Commercial mindset: understands merchant ecosystems, user behaviors, and growth levers in digital payments.
  • Data-driven decision-making: able to evaluate campaign effectiveness, drive optimizations, and link marketing outcomes to commercial performance.
  • Strong stakeholder management: experience collaborating across Commercial, Product, Growth, and external partners.
  • Execution excellence: ability to lead large-scale campaigns while ensuring consistency, quality, and ROI.
  • Team builder: proven experience leading, coaching, and scaling marketing teams

Kindly contact Charmaine via WhatsApp at or via email at if you are keen to explore this opportunity. Kindly be informed that only shortlisted candidate will be notified.

About our company:

PeopleLAKE is a full-service HR solution company providing Recruitment, HR Outsourcing, and Corporate Training. eLawyer Recruitment is part of PeopleLAKE Group. Visit us on follow us on to get updates on latest job opportunities or for legal jobs visit on and follow us on

Thank you.

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