media buyer

7 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia V Integrative Sdn Bhd Full time 36,000 - 48,000 per year

Location - Kuala Lumpur

About Us:

OXYZ Health and Wellness Sdn. Bhd. is a leading brand dedicated to promoting holistic health, wellness, and balanced lifestyles through innovative products and personalized programs. We are passionate about helping people achieve optimal well-being — and we're looking for a dynamic Media Buyer to join our marketing team to amplify our brand's reach and impact.

For more information, please visit our websites:

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Role Overview

The Media Buyer will be responsible for planning, negotiating, and purchasing advertising space across digital and traditional media platforms. This role ensures that all media investments align with OXYZ's marketing goals, target audience, and brand positioning, maximizing brand awareness.

Key Responsibilities –

  1. Media Planning & Buying

  2. Develop, execute, and manage media buying strategies across digital (Google, Meta, TikTok, etc.) and traditional channels (print, radio, outdoor if applicable).

  3. Identify target audiences and select appropriate media channels to achieve campaign objectives.

  4. Negotiate rates and contracts with media vendors to ensure cost efficiency and maximum value.

  5. Campaign Management

  6. Set up, monitor, and optimize ad campaigns to meet performance KPIs (CTR, CPL, ROAS, etc.).

  7. Manage budgets effectively and allocate spend strategically across channels.

  8. Ensure consistent brand messaging across all media placements.

  9. Performance Analysis

  10. Track and analyze campaign data using analytics tools (Google Analytics, Meta Ads Manager, etc.).

  11. Generate performance reports and provide actionable insights to improve future campaigns.

  12. Stay updated on media trends, audience behavior, and competitor strategies within the health and wellness industry.

  13. Collaboration

  14. Work closely with the marketing, creative, and content teams to align media strategies with overall marketing initiatives.

  15. Coordinate with external partners, media agencies, and influencers when applicable.

Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 2–4 years of experience in media buying or digital marketing (experience in health, wellness, or consumer brands preferred).
  • Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, TikTok Ads, etc.).
  • Excellent analytical skills with the ability to interpret campaign data and drive insights.
  • Strong negotiation and vendor management abilities.
  • Proficient in Microsoft Excel, Google Sheets, and campaign management tools.
  • Detail-oriented, proactive, and able to manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Pay: RM3, RM4,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Language:

  • English (Preferred)
  • Mandarin (Preferred)

Work Location: In person

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