Marketing Executive

Responsibilities

1. Marketing Strategy:

2. Collaborate with the marketing team to develop and execute comprehensive marketing strategies that align with the company's goals and objectives.

3. Identify target customer segments and create marketing plans tailored to their preferences.

4. Brand Promotion:

5. Build and maintain the brand image, ensuring it remains consistent and relevant in the footwear retail industry.

6. Develop and implement branding and positioning campaigns to increase brand recognition.

7. Digital Marketing:

8. Manage and execute digital marketing campaigns, including social media, email marketing, and website promotion.

9. Monitor and analyze online traffic and user behavior to optimize online marketing efforts.

10. Advertising and Promotion:

11. Plan and oversee advertising campaigns, including print, radio, TV, and online advertising.

12. Coordinate in-store promotional activities and events to drive foot traffic.

13. Content Creation:

14. Create engaging content such as product descriptions, blog posts, and visual assets to showcase the footwear products.

15. Ensure that all marketing materials are consistent with the brand's messaging and values.

16. Market Research:

17. Stay updated on industry trends and consumer preferences.

18. Analyze market trends and competitor activities to identify opportunities and threats.

19. Customer Engagement:

20. Develop and maintain strong customer relationships through feedback collection and engagement initiatives.

21. Implement customer loyalty programs and other retention strategies.

22. Sales Support:

23. Collaborate with the sales team to create marketing collateral that aids in closing sales.

24. Provide sales support by generating leads and developing strategies to convert leads into customers.

25. Budget Management:

26. Manage the marketing budget, ensuring cost-effective allocation of resources.

27. Track expenses and report on the ROI of marketing campaigns.

28. Analytics and Reporting:

29. Regularly assess the effectiveness of marketing strategies and campaigns.

30. Generate reports and provide insights on key performance indicators (KPIs).

31. Event Management

32. Coordinate all aspects of corporate events from inception to completion, including understanding business requirements, devising event concepts, budgeting, venue selection, vendor coordination, logistics management, stakeholder engagement, and event supervision.

33. Create thorough event documentation, encompassing timelines, contact summaries, budget breakdowns, and post-event evaluations.
34. Supervise on-site event setup, execution, and teardown to guarantee seamless operations.
35. Identify potential risks and devise contingency plans to tackle unforeseen obstacles.
36. Lead event management processes eligible for HRDCorp grants, ensuring compliance and successful claim submission.
37. Forge and maintain relationships with event partners, sponsors, and suppliers to ensure flawless execution.
38. Efficiently manage marketing support activities, including coordinating campaign fulfillment, sourcing promotional merchandise, and organizing logistics.
39. Prepare marketing and promotional materials as per established plans and oversee their successful execution.
40. Analyze marketing and event performance metrics, offering insights and suggestions for ongoing enhancement.
41. Develop and execute social media strategies to boost event promotion, in-store promotions, and overall brand visibility.

Requirements

• Minimum Diploma in marketing/advertising, business administration or relevant discipline.
• 2-3 years of experience as marketing executive or similar role.
• Familiar with advertising & promotion campaign execution, event planning and inventory controls of marketing collaterals.
• Creative and commercial awareness. Ability to do design in Canva / photoshop is an added advantage.
• Proficient in MS Office and digital marketing software.
• Strong organizational ability and excellent communication in both Bahasa Malaysia and Bahasa English.
• Willing to travel & result oriented.