Executive, Marketing Communication

6 hours ago

Shah Alam, Selangor, Malaysia Sime Darby Property Full time 30,000 - 60,000 per year

Job Purpose


• Support the Group Marketing and Local marketing function within every area of Marketing Communication activities in shopping mall business.

Job Responsibilities

Events and Campaigns Activation

  • To plan, execute and coordinate a variety of events and promotions to draw the targeted shoppers' footfall to the mall.
  • To source, explore and plan for suitable and strategic external parties to collaborate on promotions and events that are in-line with the Mall's Brand Values.
  • Source, order and monitor the stock of marketing materials, merchandise items, gifts, and complimentary products.
  • To manage the documentation & administration, payments and contractors briefing with regards to the promotional activities and event.
  • To establish and maintain good network of contacts with external parties, for joint promotional and partnership opportunities.
  • Comply with authority regulations and prevent infringement of intellectual properties or trademark when developing any programme.

Marketing Communication

  • Create, manage, monitor, innovate, enhance, and ensure that the Company's website, all social media channels (Facebook, Twitter, Instagram, etc.) are up to date, accurate and relevant; to create brand awareness and publicity.
  • Assist the Manager to roll out new campaign/partnership projects over multiple channels such as onsite, newsletter, social media, paid media and mobile.
  • Assist in drafting and ensure that the copy, write-up, and copywriting for collaterals like social media, website, press kits, press release brand, product, etc. are aligned to the brand's corporate identity.
  • Manage the production of marketing materials, posters, flyers, bunting etc.
  • Day to day management on all Mall's communications to the customers and stakeholders.
  • To manage and ensure information between mall with media and public is timely, accurate and reinforces the mall's brand identity and positioning.

Casual Mall Leasing

  • To assist the manager in ensuring that the casual mall leasing's revenue target is achieved through strategic lease of promotion spaces, pushcarts, advertising spaces and any other potential avenue.
  • Maintain & compile data on all marketing activities and monitor progress of sales at the end of promotional period.
  • Ensure all dues rentals are collected in time to avoid any arrears.

Education/ Professional Qualification

  • Bachelor's degree in marketing or a related field required.
  • Any professional course attended that are related to this position.

Professional Experience

  • Possess at least 1 to 3 years of working experience in shopping mall(s).

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