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Student Recruitment

2 weeks ago

George Town, Penang, Malaysia RCSI & UCD MALAYSIA CAMPUS (formerly Penang Medical College) Full time 40,000 - 60,000 per year

KEY RESPONSIBILITIES

Lead Management & Conversion

  • Manage and convert prospective leads from all digital and offline channels into qualified applicants and confirmed enrolments.
  • Ensure timely, personalized, and high-quality follow-ups through consistent communication and relationship nurturing to maximize conversion at every stage of the recruitment funnel.
  • Track and update all interactions accurately in CRM and ensure all leads are tagged, followed up and closed properly.

Sales Target Achievement

  • Meet or exceed annual enrolment KPIs set by the Head of Department.
  • Develop tactical action plans focused on driving micro-conversions and enhancing overall sales funnel efficiency.

Customer Engagement & Counselling

  • Provide compelling and insightful programme guidance to prospective students and parents, effectively showcasing RUMC's brand values and academic excellence to inspire enrolment decisions.
  • Engage prospects with a consultative and solution-driven approach by addressing objections, highlighting admission pathways, scholarships, and application steps.
  • Delivering an exceptional in-person and virtual experience that builds trust, enhances brand reputation, and drives enrolment conversion.

Events & Outreach for Conversion

  • Support and execute recruitment conversion activities
  • Represent RUMC professionally at all outreach and conversion events to generate qualified leads.
  • Collaborate with marketing to ensure alignment of promotional campaigns and follow-up strategies.

Reporting & Funnel Insights

  • Submit weekly reports on lead status, conversion rates, and pipeline performance to the Head of Department.
  • Identify bottlenecks or data gaps in CRM tagging, and propose solutions to improve lead quality and tracking accuracy.
  • Provide insight into lead behavior trends to refine recruitment strategies.

Team Collaboration

  • Work closely with Marketing and Admissions to ensure a seamless handover from lead generation to enrolment.
  • Share feedback and success stories that can inform marketing messages and future recruitment campaigns.

Other Duties

  • Perform any other responsibilities as assigned by Management that support the overall student recruitment objectives of RUMC.