Assistant Manager, E-Commerce

7 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia YC Capital Group of Companies Full time

Job Summary:

The
Assistant Manager, E-Commerce
is responsible for developing, managing, and optimizing the company's online sales platforms to drive revenue growth, enhance customer experience, and strengthen brand visibility. This role oversees e-commerce operations, digital campaigns, content management, and data analytics to ensure seamless integration between marketing and sales objectives.

Qualifications & Requirements:

  • Bachelor's Degree in Marketing, Business Administration, E-Commerce, or related field.
  • Minimum 3–5 years of experience in e-commerce or digital marketing, preferably in the F&B or retail industry.
  • Strong understanding of online sales platforms, digital marketing tools, and analytics (Google Analytics, Meta Business Suite, etc.).
  • Proficient in content management systems (CMS) and basic SEO principles.
  • Strong analytical, organizational, and project management skills.
  • Excellent communication and collaboration abilities.
  • Creative mindset with a passion for food, branding, and digital innovation.

Key Responsibilities:

1.
E-Commerce Operations

  • Oversee daily online store operations across company-owned websites and third-party platforms (e.g., GrabFood, ShopeeFood, FoodPanda, Lazada, etc.).
  • Ensure product listings, prices, promotions, and stock availability are updated and accurate.
  • Coordinate with operations and supply chain teams to ensure order fulfillment and timely delivery.
  • Monitor online customer feedback and service quality, ensuring prompt resolution of issues.

2.
Digital Marketing & Campaigns

  • Plan and execute digital marketing campaigns (e.g., Google Ads, Meta Ads, influencer marketing) to drive online sales and brand engagement.
  • Collaborate with the creative and content teams to develop visuals, videos, and copy for e-commerce promotions.
  • Manage promotional calendars, ensuring alignment with seasonal marketing campaigns and product launches.
  • Analyze campaign performance and optimize based on data insights.

3.
Website & Platform Management

  • Manage company's e-commerce website and liaise with external vendors or developers for updates and improvements.
  • Enhance user experience (UX/UI), ensuring the site is mobile-friendly, fast, and conversion-focused.
  • Track website traffic, conversion rates, and sales funnel performance using analytics tools.

4.
Data & Reporting

  • Monitor and analyze key performance indicators (KPIs) such as traffic, conversion rate, AOV (Average Order Value), and ROI.
  • Generate weekly and monthly performance reports for management review.
  • Identify growth opportunities and recommend data-driven strategies.

5.
Cross-Department Collaboration

  • Work closely with the marketing, operations, and finance teams to align e-commerce goals with overall business strategies.
  • Support product launches, menu updates, and promotional activities.
  • Coordinate with customer service to ensure consistent online brand experience.

Key Competencies:

  • Strategic Thinking & Planning
  • Data Analysis & Reporting
  • Campaign Management
  • Digital & E-Commerce Platform Management
  • Problem Solving & Adaptability
  • Leadership & Team Collaboration

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