Marketing Creative Lead

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

ShopeePay is hiring a Creative Lead to elevate creative quality and install a scalable creative system across all channels in a fast-paced environment. This role suits a hands-on leader who can set direction, move with urgency, and develop a multidisciplinary team across visual design, video, and copy. You will ensure that every asset is aesthetically strong, communicates clearly, earns positive attention, and remains on brand, while meeting quick turnarounds and business priorities.

Job Description:

Creative direction and standards

• Define what good looks like across visuals, video, and copy, translating this into clear principles, tone of voice, and storytelling guidelines.
• Review and approve day-to-day output so assets are ad-ready and aligned with platform requirements and brand standards.
• Maintain a single source of truth for brand and creative guidelines.

System and process development

• Build a scalable operating system for creative production with templates, workflows, service levels, and quality checks suited to high velocity.
• Implement a tiered approach that prioritizes bespoke campaign work while enabling fast, plug-and-play delivery for always-on needs.
• Streamline approvals so routine work is handled within the function and only major campaigns require senior escalation.

Team leadership and capability building

• Coach designers, video editors, and copywriters to strengthen craft, judgment, and speed without compromising quality.
• Run structured critiques, learning sessions, and working rituals that raise the bar and keep momentum.
• Foster a collaborative culture that values shared ownership, clear feedback, and reliable delivery.

Cross-functional collaboration

• Partner with the marketing team to align creative with objectives, metrics, and deadlines.
• Convert campaign briefs into actionable creative plans with realistic timelines and clear checkpoints.

Expected Legacy and Impact

• A recognizable, trusted, and friendly ShopeePay brand identity expressed consistently across channels.
• A creative system that delivers both high-quality and fast-turnaround work at scale.
• A confident, self-sufficient team that ships first-pass quality with minimal senior oversight.
• Campaigns and assets that contribute to measurable improvements in engagement, click-through rate, and brand perception.

Requirements:

• 6–8 years in agency and or brand environments, leading or serving as a core team member on integrated work across visual design, video, and copy.
• A strong, current portfolio that demonstrates cross-media creative direction and recent digital work; an agency background is required, and experience with award-winning teams or agencies is an advantage.
• Proficiency in Adobe Creative Suite, Figma, or similar design tools.
• Experience working in companies or agencies that operate with strong brand systems, templates, processes, and review frameworks for high-volume, multi-channel production, and the ability to explain these practices clearly and transfer them to the team.
• Excellent copy leadership and tone development, with the ability to guide clarity, persuasion, brevity, and on-brand expression across banners, CRM or push, social, and video scripts.
• Solid understanding of digital platforms and paid media requirements for Meta, TikTok, YouTube, and CRM, including creative specifications and best practices.
• Experience coaching if not collaborating closely with multidisciplinary creatives and marketing, product, and performance teams to align creative with objectives and timelines.
• Strong communication skills are essential. Leadership or supervisory experience is a plus, though not required.
• An operating style suited to fast-paced environments with shifting priorities; structured, decisive, and hands-on, able to show direction as well as articulate it.