Senior Marketing Executive

19 hours ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia 4Fingers Crispy Chicken Full time 60,000 - 120,000 per year

Key Responsibilities

  • Assist in planning and executing 360° marketing campaigns across digital and offline.
  • Support Assistant Marketing Manager in digital marketing initiatives while focusing on excellence in execution.
  • Coordinate with internal teams (Operations, Finance, Supply Chain, R&D, L&D) to ensure smooth campaign execution.
  • Work on brand promotions, partnerships, and tactical campaigns to increase sales and customer engagement.
  • Monitor campaign performance, prepare reports, and highlight insights for management review.
  • Support market research and competitor benchmarking within the QSR and F&B industry.
  • Assist in developing content calendars, creative briefs, and campaign toolkits for store-level execution.
  • Manage day-to-day campaign operations while learning strategic planning under the Senior Marketing Manager's guidance.
  • Demonstrate leadership potential and readiness to step into an Assistant Marketing Manager role within 12–18 months.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 3–5 years of relevant marketing experience, preferably within the F&B/QSR sector.
  • Strong execution and project management skills with attention to detail.
  • Ability to work cross-functionally and manage multiple stakeholders.
  • Good analytical skills with the ability to interpret campaign results and recommend improvements.
  • Creative mindset with hands-on experience in digital marketing tools and campaign execution.
  • Strong interpersonal and communication skills; able to work independently and in a team.
  • Ambitious, with a clear interest in progressing into a managerial role.

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