Digital Media

About Valiram

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines.

Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at

Valiram Brands:

• Beauty
  (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion
  (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories
  (Swarovski, Mont Blanc)
• Travel Retail
  (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B
  (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches
  (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

Position Summary

This role leads Valiram's digital media and performance marketing engine across multiple markets and brands – from luxury fashion and beauty to gourmet retail and F&B. The Manager / Senior Manager serves as the strategic bridge between Valiram's internal marketing teams and the external media agency, ensuring every ringgit spent delivers measurable business growth. This is a role for a strategist who also thrives on precision – equally comfortable shaping a regional media strategy and dissecting a GA4 dashboard.

Key Areas of Responsibilities

• Lead all aspects of digital media and performance marketing for Valiram's portfolio of brands across markets, covering upper, mid and lower funnel objectives.
• Manage the appointed media agency to deliver high-performing media plans, ensuring accountability on ROI, ROAS, Spends and Budgets.
• Partner closely with brand marketing managers and ecommerce teams to align campaign objectives, messaging and creative direction with business goals.
• Oversee paid media across all channels including paid social, search, display and programmatic – ensuring best-in-class audience segmentation, targeting and tracking.
• Review and validate monthly performance reports; translate insights into actionable business recommendations.
• Maintain full visibility and control of media budgets – tracking performance against plan, prior month and prior year.
• Secure internal approvals for media spends and present performance updates and recommendations to senior leadership and directors.
• Ensure consistent implementation of GA4 and other tracking technologies across brands and platforms.
• Build a culture of analytical thinking and media excellence within the team and agency partners.

Key Requirements

• Bachelor's degree in marketing, business, communications, or equivalent.
• 6–10 years' experience in performance marketing or digital media, ideally with exposure to retail, ecommerce or agency-side portfolio management.
• Deep understanding of digital platforms (Google Ads, Meta, TikTok, programmatic, etc.) and analytics tools, specifically GA4.
• Proven experience managing a media agency and multi-market campaigns.
• Strong financial acumen in budget management and ROI analysis.
• Excellent stakeholder management and presentation skills.
• Experience with omnichannel or offline attribution is an advantage.

Key Competencies

Strategic thinker with operational discipline; data-driven decision-maker; detail-oriented yet commercially astute; able to manage multiple stakeholders with clarity and confidence; thrives in a fast-paced, entrepreneurial retail environment.