Senior Marketing Executive
3 days ago
- Plan, develop and execute marketing strategies to strengthen brand awareness.
- Manage and monitor marketing campaigns including digital, trade marketing and in-store promotions.
- Conduct market research, competitor analysis and consumer insights for strategic planning.
- Collaborate with Sales, Trade Marketing and Product teams to ensure cohesive brand activation.
- Manage social media content, digital advertising and brand communication.
- Coordinate product launches, events, roadshows and promotional activities.
- Prepare marketing reports, campaign performance analysis and presentations for management.
- Liaise with external partners, agencies, vendors and media.
Requirements
- Bachelor's Degree in Marketing, Business, Communications or related field.
- Minimum 3–5 years experience in marketing, preferably FMCG.
- Experienced in digital marketing, branding and campaign management.
- Creative, resourceful, analytical and independent.
- Strong communication skills and ability to work cross-functionally.
- Willing to travel when required.
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