Senior Manager, Card Product Development
2 days ago
Job Descriptions
- Responsible to grow new card customers, spend and receivables via competitive product value proposition, Customer engagement activities and card activation
- Responsible to grow product level profitability to ensure optimize the revenue growth with controlled cost.
- Drive digitalization for customer application journey/sales channels via our own AmOnline platform and partners collaboration.
- Product management from end-to-end, which encompasses product positioning & development, pricing, processing and servicing, distribution, credit policy & marketing.
- Responsible for affluent, mass affluent, co-brand, cards product profitability via pricing, engagement, marketing strategy
- Direct responsible for the new cards acquisition target via acquisition, channel, segment and product development strategy
- Responsible to grow key drivers of new customer activation, spend, utilization, receivables, revenue & market share
Ensure to achieve all the key sales and financial drivers in line with the overall cards target - Focus on strategy & initiatives for product value proposition, customer life cycle engagement and improve customer profitability
- Identifies key customer needs, usage and attitudes as a basis for developing, innovating or refining products/pricing
- Drive marketing of product enhancement and newly developed solution & channels i.e digital on boarding, partners collaboration & etc.
- Independently manage relationships with internal & external stakeholders on sales, acquisition, marketing, compliance, regulatory etc.
- Identify potential segment for product cross selling based on customer modeling from customer behavior, profile, segmentation & etc.
- Monitor key performance indicators to identify the gap and opportunities for business and regularly report product performance to management
- Ensure operational excellence and ensure adherence to control/governance processes
- Perform business and customer needs assessment, development and documentation of business for product enhancement and better customer onboarding journey
Job Requirements
- Degree-holder preferably in Finance / Statistics / Mathematics
- Minimum 8 years in the financial industry
- Knowledge of retail banking products including marketing, analytics, product and segment management
- Progressive experience in new strategic product development, innovation and marketing management
- Demonstrated interpersonal skills an ability to influence outcomes for business result
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