Digital Marketing Lead

6 hours ago


Taman OUG Kuala Lumpur, Malaysia Raub Durian Mansion Sdn Bhd Full time

Location & Work Mode

  • Base: Office or Bukit Bintang Durian Market Onsite, Kuala Lumpur
  • Works closely with the Bukit Bintang Durian Market team to create on-site, tourist-oriented content.

Mission

Build and scale TipTop Durian's digital growth engine around the Bukit Bintang tourist hub, with content tailored to foreign/Chinese tourists and a parallel Malay-market live streaming line.

Responsibilities

  • Instagram (primary): Create "check-in" style content highlighting Bukit Bintang's night vibe, easy access, price/value, and "farm-to-door" freshness; run Reels/TikTok-style verticals optimized for tourists (CN/EN).
  • Tourist funnel: Plan "searchable" content for travelers (Chinese & international): landmarks ("5-min from Jalan Alor/McD BB"), late-night snacks, must-try durian sets, map pins, opening hours, promo mechanics.
  • TikTok Shop: Set up & operate catalog, promos, live calendar, and customer SOPs; coordinate with agencies.
  • Xiaohongshu (小红书) brand account: Publish city-tourist guides + store-visit posts; seed with CN KOLs focused on KL travel/food; manage review/DM conversion.
  • Malay-market live line: Recruit and schedule Malay-speaking live hosts, develop Bahasa content hooks (price/value, freshness, seasonal promos), and run regular live sessions for local audiences.
  • Production: Brief and manage photographers/short-video editors for website and e-commerce assets (menu visuals, ambience, promo KV).
  • E-commerce basics: Maintain internal site pages, landing pages, banners; align offers to tourist peaks (evenings/weekends/holidays).
  • Growth analytics: Weekly dashboards covering followers, reach, engagement, footfall-to-order signals, live GMV, and XHS-driven store visits.

Requirements

  • 2–5 years in digital/content marketing (F&B/retail/tourism a plus).
  • Strong short-video and "check-in" content sense; can brief and judge quality.
  • Hands-on with TikTok Shop and Xiaohongshu; experience with KOL seeding for tourists.
  • Language: Mandarin + English required; Bahasa Malaysia is a strong plus (for Malay live line).
  • Fast execution, results-driven; no travel to Raub required.


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