Assistant Vice President, Deposits Products

19 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Alliance Bank Malaysia Berhad Full time 120,000 - 240,000 per year

Job Responsibilities

Strategise, Propose & Implement Initiatives to Drive Deposits-led Acquisition

  • Strategize, design and lead the implementation of deposits-led acquisition initiatives, and campaigns to acquire customers with Growth (loan and wealth cross-sell) potential in line with CASA account and customer growth target set for the financial year.
  • Work in hand with CSD on sourcing of partnership for new CASA acquisition.
  • Align decision-making stakeholders on from start at conceptualization to proposals.
  • Align CSD on set and agreed objectives.
  • Work with digital marketing teams in Segment and media agencies to implement digital and offline marketing and creative execution, marketing campaign strategies and implementation for deposits-led acquisition growth initiatives and ensure digital marketing optimization.
  • Conduct periodic performance review new initiatives momentum and propose initiatives to close gap.

Leading and be Champion for the end customers' experience on our services and digital journey

  • Diagnose customer pain points, customer needs and build journey mapping that is based on consumer empathy map and persona.
  • Provide thought leadership to identify the job-to-be-done and value dimensions ranging from functional, emotional to social in digital proposition expansion strategies
  • Partner GTO to design and define the UIUX of on onboarding, usage and engagement on our digital apps and platforms.
  • Diagnose, identify and lead initiatives to improve customer advocacy matrices like NPS and referral rates.

Leading in initiatives for Digital Channels Acquisitions and Products Marketing

  • Focusing and leading the initiatives on the growth of CASA acquisition with digitize channel i.e. eKYC.
  • Work with digital marketing teams in Segment and media agencies to implement digital and offline marketing and creative execution, marketing campaign strategies and implementation for deposits-led acquisition growth initiatives and ensure digital marketing optimization
  • Setup effective marketing performance tool platform tools i.e. Insider to track on customer behavior that landing on our landed on ABMB marketing asset
  • Leading the strategic proposal discussion on product messaging with marketing that set new and existing products apart from others in the market to give them a unique selling points
  • Communicate the vision and value of new products to the sales team i.e Telesales & Branch sales and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services i.e. eKC and products with product teams
  • Leveraging on marketing performance to improve customer experience
  • Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances

Job Requirement

  • Minimum 5 years of working experience
  • Minimum 3 years of direct experience in consumer banking
  • Experienced in portfolio strategies
  • Skills on portfolio analytics
  • Experience in pricing strategy proposal
  • Experience in implementing marketing campaign for acquisition and growth
  • Product Development experience
  • Possess system and operational knowledge of deposits products
  • Good knowledge of industry deposits trend
  • Good knowledge of competition pricing, products and offering
  • Strong knowledge of Regulatory frameworks governing deposits business
  • Deposits product experience will be an added advantage

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