SEO Specialist

6 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia CARSON TECHNOLOGY SDN. BHD. Full time 40,000 - 80,000 per year

Key Responsibilities

1. Develop and execute on-page and off-page SEO strategies to improve search visibility and rankings.

  1. Conduct keyword research and competitor analysis to identify growth opportunities.

  2. Optimize website structure, content, landing pages, and metadata in line with SEO best practices.

  3. Perform technical SEO audits and work with developers to resolve issues (crawlability, indexing, site speed, mobile optimization, structured data, etc.).

  4. Build and manage link-building campaigns and outreach strategies to acquire high-quality backlinks.

  5. Collaborate with content, marketing, and product teams to ensure SEO best practices are integrated across campaigns.

  6. Monitor and report on SEO performance metrics (organic traffic, keyword positions, conversions).

  7. Stay updated on the latest search engine algorithms, trends, and SEO tools to continuously optimize strategies.

Requirements

1. Bachelor's degree in Marketing, Communications, or related field (preferred).

  1. 3+ years proven experience in SEO, with measurable results in organic growth.

  2. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz (or similar).

  3. Strong understanding of HTML, CSS, and CMS platforms (e.g., WordPress, Shopify).

  4. Experience with technical SEO, content optimization, and link-building strategies.

  5. Familiarity with local SEO, schema markup, and mobile-first indexing is a plus.

  6. Analytical mindset with ability to interpret data and generate actionable insights.

  7. Strong communication and collaboration skills to work with cross-functional teams.

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