Customer Growth

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

• Grow customer lifetime value through AIA's and digital partners' platforms, related to AIA's digital and online-to-offline (O2O) products.

• Improve customer activation, retention and engagement through multi-channel marketing messaging campaigns across email, WhatsApp and SMS.

Roles and Responsibilities

Customer Marketing

• Develop and execute marketing campaigns for policy renewal and customer retention
• Design and implement engagement initiatives to gather behavioural insights on customers
• Ideate and conduct rapid experimentation on marketing initiatives, projects and campaigns to optimize performance of campaigns  
• Formulate strategies and plans for improving customer onboarding, nurturing, growth (cross-sell and up-sell) and retention
• Develop targeted test campaigns leveraging data models and predictive algorithms
• Manage, create and execute campaigns on MarTech platform
• Apply data models and segmentation to drive effective cross-sell and up-sell campaigns
• Set up marketing automation workflows for renewals and trigger-based campaigns
• Set up tracking codes to effectively monitor campaign performance
• Coordinate marketing campaign calendar for digital and O2O initiatives
• Monitor, analyse, and report on key performance metrics of marketing initiatives to stakeholders and management 
• Track and manage marketing spend within allocated budget 
• Collaborate with internal and external stakeholders, agencies, vendors, and partners to ensure smooth execution of marketing initiatives 
• Stay updated with the latest trends and tools in digital and social media marketing, and apply to works as appropriate 
• Monitor and report on brand and competitors marketing activities 

Brand & marketing

• Ensure all marketing creatives and copywriting align to AIA's brand standards
• Provide copywriting and editing support to internal teams such as product and customer service teams
• Collaborate with AIA's marketing team for wider support on major campaigns

Minimum Job Requirements

• Degree in Marketing/mass Communications/Business Administration with minimum 5 - 8 years of working experience in marketing/branding/social media background 
• Strong communication skills to collaborate with various stakeholders and partners 
• Strong project management skills 
• Meticulous and has good time management skills 
• Experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp, Clever Tap, Braze is an added advantage 
• Comfortable with data and strong analytical skills – perform analysis, connect user actions to data points 
• Ability to manage multiple projects concurrently 
• Keen sense for details with an analytical and critical thinking mindset 
• Ability to think creatively, highly driven and self-motivated 
• Strong written and verbal communication skills in English

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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