Senior Manager, Growth Marketing

Job Purpose

The Senior Manager, Performance Marketing, leads the strategy, innovation, and execution of high impact digital advertising initiatives across platforms to drive measurable business growth. This role oversees a team of performance specialists, ensures campaign excellence across paid media channels, and partners closely with
clients and internal stakeholders to align marketing execution with strategic objectives. The Senior Manager acts as the performance thought leader, translating business goals into agile marketing actions while driving optimization, innovation, and ROI across channels—with a strong focus on B2B funnel metrics and performance attribution.

Key Responsibilities: Lead Performance Marketing Strategy:

Architect and implement full-funnel performance marketing strategies across digital channels (SEM, paid social, display, native, programmatic), tailored to client objectives across B2B acquisition, engagement, and conversion stages.

Drive Business Impact through B2B Funnel Insights:

Analyze and optimize campaign performance across key B2B metrics such as cost-per-lead (CPL), marketing qualified leads/accounts (MQLs/MQAs), sales qualified leads/accounts (SQLs/SQAs), pipeline contribution, and ROAS. Ensure accurate tracking and alignment of performance marketing efforts with the client's sales funnel and revenue goals. An understanding of ABM/ABX techniques will also be advantageous.

Oversee Multi-Platform Campaign Excellence:

Supervise end-to-end campaign execution across platforms including Google Ads, LinkedIn, Meta, Microsoft Ads, 6sense, programmatic networks and occasional 3rd party native platform (e.g. Amazon). Ensure campaigns are optimized for scalability, efficiency, and funnel-stage effectiveness.

Cross-Functional Leadership:

Collaborate closely with Creative, Strategy, Martech, and Analytics teams to deliver cohesive, high performing campaigns. Collaborate with the stakeholders and strategic/growth team in arriving at directions in messaging, audience segmentation, and channel strategy that aligns to buyer journey stages.

Team Leadership and Capability Development:

Foster a high-performance culture by building understanding and capabilities in media buying, funnel mapping, automation tools, and testing frameworks across other team members as it pertains to team objectives and/or their roles. Comfortable providing coaching and ongoing performance feedback as requested.

Innovation and Process Optimization:
Implement operational efficiencies, including automation, templates, workflows, and knowledge sharing. Drive innovation in audience strategies, bidding methodologies, retargeting, and predictive analytics. Internal Stakeholder & Executive Leader

Partnership and Advisory:
Act as the senior performance advisor to internal 2X stakeholders, executive leaders, and occasional partner teams, translating data into meaningful business insights. Present campaign outcomes and strategic recommendations, with a focus on demonstrating impact across B2B funnel stages.

Internal Stakeholder & Executive Leader Partnership and Advisory:

Act as the senior performance advisor to internal 2X stakeholders, executive leaders, and occasional partner teams, translating data into meaningful business insights. Present campaign outcomes and strategic recommendations, with a focus on demonstrating impact across B2B funnel stages.

Qualifications, Skills, and Knowledge:

• 6–8 years of hands-on digital marketing experience, with a strong focus on B2B performance marketing and funnel management.
• Expertise in media platforms (Google, LinkedIn, Meta, Microsoft Ads, 6sense) and analytics tools (GA4, HubSpot, Looker Studio, Salesforce, etc.).
• Strong understanding of B2B funnel metrics—MQL/MQA, SQL/SQA, pipeline velocity, cost-per opportunity, and marketing-sourced/influenced revenue—and ability to tie them back to digital performance strategies.
• Strategic thinker with a bias toward execution—able to synthesize complex data and business requirements into actionable campaign plans.
• Excellent communication and client-facing skills, with the ability to present ideas and insights clearly to senior stakeholders.
• Bachelor's degree in Marketing, Business, Analytics, or related field; certifications in Google Ads, LinkedIn Marketing, or similar platforms are a plus