Growth Marketeer

Growth Marketeer – Manage the Funnel

We're not looking for a "digital marketing manager" with 3–5 years of experience.

We're looking for someone who wakes up excited to solve specific growth problems that are holding Sigma School back from scaling.

* The Problems We Need Solved*

• Leads pile up but nobody follows up fast enough → we need someone who owns the funnel from first click to enrollment, making sure no lead goes cold.

• Our ads generate traffic, but we don't know exactly which channels are profitable → we need attribution and dashboards that show where our best students come from.

• Our founder spends hours making content that doesn't scale → we need a system to turn raw ideas and insights into campaigns that actually drive applications.

• Our workshops and bootcamps don't have consistent upsell paths → we need someone who maps the funnel so every workshop attendee becomes a candidate for our bigger programs.

* What You'll Actually Do*

• Take ownership of the entire funnel: ads → landing page → lead capture → nurture → sales handoff → enrollment.

• Cut waste: track CPL, CAC, and ROAS with brutal honesty.

• Build dashboards that show, at a glance, if we're winning or losing.

• Create and run experiments weekly (new offers, new creatives, new landing pages).

• Work with the admissions team to close the loop: which leads convert, which don't, and why.

• Launch growth campaigns that move revenue, not vanity metrics.

* Who Thrives Here*

• You get a rush from making the numbers move — leads up, CAC down, conversions up.

• You hate waste: you want every RM in ad spend to bring back at least 2x in tuition revenue.

• You love tinkering with funnels, automations, CRM, and attribution.

• You don't wait for instructions — you find bottlenecks and fix them.

• You're obsessed with the craft of growth marketing, not just "running ads."

* Success Looks Like*

• The funnel is predictable and reliable, not chaotic.

• Marketing spend turns into real enrollments consistently.

• Every lead is followed up quickly and systematically.

• We know exactly which channels, offers, and creatives are worth scaling.

• Growth experiments are happening weekly and producing learnings we can act on.

* About Sigma School*

Sigma School is Southeast Asia's #1 launchpad for tech careers. We help career-switchers and students break into tech jobs with bootcamps, self-paced programs, and workshops. We're scaling to RM100M/year and need people who want to grow fast with us.

* Who This Role Is Not For*

• People who think "marketing" = posting on Instagram and waiting for likes.

• People who only care about impressions and followers instead of enrollments and revenue.

• People who need hand-holding every week instead of running their own experiments.

• People who are afraid of numbers, dashboards, and accountability for ROI.

• People who want to "manage" agencies instead of rolling up their sleeves and doing the work.

Instead of "send your CV," let's keep it simple:

Tell us about a time you fixed a broken funnel or turned ad spend into real revenue. Show us proof.

*Job Requirements*

• You've run performance ads (FB/Google/TikTok/LinkedIn) and scaled campaigns with data, not gut feel.

• You understand funnels: how to turn cold traffic into nurtured leads, and nurtured leads into paying customers.

• You can build or manage dashboards (Google Analytics, CRM, attribution tools) and are comfortable making decisions based on data.

• You've worked with CRMs/marketing automation (Hubspot, ActiveCampaign, GoHighLevel, or similar).

• You enjoy testing offers, creatives, and landing pages until something clicks.

• You're self-directed: you see a bottleneck, you fix it.