Sales Executive

2 days ago

Petaling Jaya, Selangor, Malaysia Sunlight Galaxy Sdn Bhd Full time 46,320 - 79,560 per year

A. Business Development (Market Penetration)

  • New Account Acquisition: Identify and cold-call potential clients in assigned outstation territories.
  • Pitching: Present product catalogs and samples to store owners of Pro Shops and Shoe retailers, highlighting Unique Selling Points (USPs) and profit margins.
  • Competitor Analysis: Monitor competitor activities, pricing strategies, and new product launches within the local sports shops to adjust sales tactics accordingly.

B. Account Management

  • Relationship Building: distinct from simple selling, build long-term trust with "Uncles and Aunties" (store owners) and retail managers to ensure our brand is their preferred recommendation to customers.
  • Inventory Management: Regularly check client stock levels to prevent "out-of-stock" scenarios and push for restocking of fast-moving SKUs.
  • Visual Merchandising: Ensure the brand's point-of-sale (POS) materials (posters, stands, displays) are visible and attractive within the shop.

C. Outstation & Logistics Management

  • Route Planning: efficiently plan weekly or monthly travel routes to maximize the number of shop visits per trip while minimizing travel costs.
  • Sample Management: Ensure product samples are kept in good condition while traveling and are readily available for demonstration.
  • Cost Management: Manage travel claims (mileage, accommodation, tolls) within the company budget.

D. Sales Administration

  • Order Processing: accurately record orders and coordinate with the HQ warehouse for timely delivery.
  • Collections: Assist the finance department in collecting outstanding payments or cheques during client visits.
  • Reporting: Submit weekly sales reports, visit logs, and market feedback to the Sales Manager.

3. Requirements
  • Experience: Proven work experience as a Sales Executive, preferably in the Retail, FMCG, or Sports industry.
  • Mobility: Must possess a valid driver's license and own a reliable vehicle. Must be willing to travel outstation (e.g., 50-70% of the time).
  • Industry Knowledge: Passion for sports or knowledge of sports equipment/footwear specifications is a major advantage.
  • Language: Proficiency in local dialects (depending on the territory) is often helpful when dealing with traditional shop owners.

  • Soft Skills:

  • High resilience and ability to handle rejection.

  • Self-discipline (working without supervision).
  • Strong negotiation skills.

4. Key Performance Indicators (KPIs)

To measure the success of this role, you can track:

  1. New Doors Opened: Number of new Pro Shops or Sports Shops onboarded per month.
  2. Sales Revenue: Total sales volume vs. monthly target.
  3. Visit Frequency: Number of effective client visits per week.
  4. Collection Days: Speed of payment collection from clients.

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