Social Media Specialist

3 days ago

Bangsar South Kuala Lumpur, Malaysia Houzs Century Sdn Bhd Full time 30,000 - 60,000 per year

At In Houzs Century Sdn Bhd, social media isn't just about posting — it's about creating moments that connect. We're looking for someone who lives for ideas, trends, and creativity; someone who can turn concepts into content that people stop to watch, read, and share. If that sounds like you, come join us and bring our brand stories to life online.

You'll also be involved in creating content for platforms such as XiaoHongShu (小红书), where your ability to write engaging content in Chinese will be an added advantage.

Why You'll Love It Here

You'll get to work across multiple brands, brainstorm bold ideas, and grow in a team that celebrates creativity and collaboration.

Job Responsibilities
  • Plan, create, and manage monthly content calendars for multiple brands across Instagram, TikTok, Facebook, and XiaoHongShu (小红书).
  • Develop engaging post concepts, social copy, and content briefs aligned with campaign goals and product strategies.
  • Collaborate closely with the graphic design and video teams to produce visually appealing and on-brand content.
  • Research industry trends and platform updates to keep content creative, relevant, and competitive.
  • Analyze content performance metrics and make data-informed recommendations for improvement.
  • Organize and maintain a content library (assets, captions, hashtags, trends, inspiration, etc.).
  • Conceptualize and execute creative campaigns, product launches, and community engagement initiatives (e.g., polls, giveaways, IG Story series).
  • Perform other related duties and projects as assigned.

Skills & Competencies -
  • Content Planning: Skilled in developing structured monthly content calendars aligned with campaign goals.
  • Social Media Positioning: Understands what performs well on Instagram, TikTok, Facebook, and XiaoHongShu — and adapts content accordingly.
  • Copywriting & Captioning: Able to write engaging, on-brand captions in both English and Chinese, matching tone and audience.
  • Creative Briefing: Can prepare clear and actionable briefs for designers and video editors.
  • Project Execution: Translates campaign or product objectives into creative content executions.
  • Trend Awareness: Constantly explores and applies new social media trends, viral formats, and platform innovations.
  • Basic Analytics: Comfortable analyzing engagement data (reach, saves, shares, comments) to optimize content performance.
Requirements / Qualifications
  • Diploma/Degree in Marketing, Communications, or related field.
  • 1–3 years of experience in content creation or social media.
  • A passion for creativity, storytelling, and staying ahead of trends.
  • Strong understanding of Instagram, TikTok, Facebook, and XiaoHongShu platforms.
  • Proficient in English and Chinese (written) — able to adapt tone and messaging for each audience.
  • Creative thinker with a passion for storytelling and visual content.
  • Familiar with Canva, CapCut, Meta Business Suite, or similar content tools.
  • A team player who can collaborate across design, marketing, and product functions.

Discover more about who we are at and

Right at an amazing spot — just a stone's throw away from LRT Universiti Station

Menara SUEZCAP 2, KL Gateway,

No. 2, Jalan Kerinchi, Gerbang Kerinchi Lestari,

59200 Kuala Lumpur

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