Senior Exec, Mall Branding
3 days ago
Job Description
- Strategize :
a. To set mall branding strategy and objectives based on different types of Malls and sales contribution by stores. To also work with Marketing team for stronger coverage of OOH.
b. Plan and work with Sales team, Business Partners and Mall Management to take over competitor prominent branding space.
c. To work closely with channel sales leads and plan roadshow support to drive incremental sales.
d. Plan & Tracking of Retail MDF budget to ensure optimal ROI (Return of Investment) maximization.
- Execution :
a. Work with agency team to ensure the branding is up on time, especially during Flagship launches.
b. To work with Legal on the renewal of yearly agreement. Estimated 10-15 agreement per year.
c. To work with Sales Team & Business Partners to take over store front branding of Partner's stores.
d. Create & execute Roadshow end to end journey to create best customer experience leading to closure of sales.
- Tracking :
a. Mall Branding : Monthly Sell out tracking via MCS system after the branding is up. To review and negotiate with the Mall Management if sales & traffic keep decreasing.
- Compliance check :
a. Submit visuals to Brand VI and GTM Grip 2.0 system for review & approval.
b. Upload approved visual to AdLCP system.
c. To submit the confirmed agreement in ECMS system for Management to review and approve.
Job Requirements
- Candidate must possess at least Diploma Holder in Marketing or equivalent.
- At least 3 year(s) of working experience in the related field is required for this position.
- Able to work under minimum supervision.
1 Year Renewable contract available.
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