Digital Marketing Executive

2 weeks ago

Seri Kembangan, Selangor, Malaysia Smart Screen Asia Full time 36,000 - 42,000 per year

Key ResponsibilitiesDigital Strategy & Campaign Management

  • Develop, plan and execute digital marketing campaigns to drive brand awareness and lead generation.
  • Manage company presence across digital channels including website, LinkedIn, Facebook, Google, email marketing and logistics platforms.
  • Execute targeted B2B campaigns to reach industries such as importers/exporters, manufacturers, retailers, e-commerce companies and freight clients.

Content Marketing

  • Develop relevant content related to shipping, freight forwarding, customs brokerage, warehousing, supply chain and logistics solutions.
  • Produce blog articles, landing pages, case studies, newsletters and social media posts to attract and educate target audiences.
  • Ensure content is aligned with SEO best practices and industry keywords.

Social Media & Branding

  • Manage company social media pages (LinkedIn, Facebook, Instagram, TikTok or others) to increase professional engagement.
  • Create professional branding posts that position the company as a trusted logistics partner.
  • Monitor industry trends and produce thought leadership content.

SEO & Website Management

  • Optimize website performance through SEO strategies (on-page, off-page, technical SEO).
  • Improve search rankings for logistics keywords such as "freight forwarding Malaysia," "customs clearance," "LCL/FCL shipping," etc.
  • Track website analytics (traffic, conversions, keyword rankings) and recommend improvements.

Lead Generation & Marketing Automation

  • Run PPC campaigns (Google Ads, LinkedIn Sponsored Ads) focused on B2B lead acquisition.
  • Build landing pages and lead funnels to capture potential customer inquiries.
  • Work with CRM tools to manage campaign tracking and customer follow-up strategies.

Analytics & Reporting

  • Track and measure campaign performance using Google Analytics, Meta Business Suite, LinkedIn Analytics and other tools.
  • Prepare monthly marketing reports and KPI dashboards for management review.

Collaboration & Support

  • Support Sales and Business Development teams by creating marketing proposals, digital brochures and pitch decks.
  • Coordinate with freight and operations teams to create service-focused campaigns (Air Freight, Sea Freight, Trucking, Warehousing, Project Cargo).
  • Work with external marketing agencies or design vendors if required.

Requirements / Qualifications Criteria Requirement

Education Diploma/Degree in Marketing, Digital Marketing, Mass Communications, Business, or related field Experience2–4 years in digital marketing (B2B or logistics industry preferred)

Technical Skills SEO/SEM, Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, WordPress, Mailchimp or CRM tools Content SkillsStrong copywriting, campaign planning, and social media content creation Industry

Knowledge

Understanding of logistics, freight forwarding, shipping, supply chain (advantage)Communication Strong written and verbal English; Mandarin/Malay is an advantage Personal Traits Analytical, creative, proactive, results-driven, able to multitask

Job Type: Full-time

Pay: RM3, RM3,500.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Work Location: In person

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