Product Manager

This role reports to Head of Concessions and is responsible to grow sustainable concessions revenue through:

1. Develop dynamic movie and non-movie merchandise segment through sourcing and deliver ultimate merchandising set up to boost customer engagement, increase concession spending, and enhance the overall cinema experience for moviegoers.

2. Strategically curate GTM, sale packages, identify & promote merchandise to boost attendance and drive additional sales through channels and assets.

3. Devise strategic collaboration programs with corporate partners to target their customer base through enticing merchandise promotions.

Key Responsibilities

To drive sustainable growth in concessions revenue through strategic merchandise sourcing, effective promotions, and agile execution across teams.

• Adopt a customer-centric approach by gaining a deep understanding of your target audience's needs and preferences, using surveys and feedback to guide merchandising and promotional decisions.
• Source and select merchandise strategically by staying updated on market trends, competitor activities, and customer preferences to ensure alignment with brand identity and evolving demand.
• Lead integrated marketing execution by collaborating with relevant departments to activate concession initiatives, contributing to broader marketing discussions and ensuring alignment through the Go-To-Market (GTM) process.
• Manage inventory levels effectively to maintain optimal stock, preventing overstocking and stockouts that could impact sales and customer satisfaction.
• Build and maintain strong supplier relationships to secure high-quality products and favorable terms that support profitability and operational consistency.
• Develop and implement pricing strategies that balance competitiveness with profitability, while managing budgets to ensure cost-efficiency and return on investment.
• Enhance visual merchandising to create an appealing and engaging shopping experience that supports product visibility and drives customer conversion.
• Lead and mentor merchandise teams with adaptability by aligning buyers, planners, and staff to company goals, while remaining agile and responsive to shifting customer preferences and market dynamics.

Requirements & Qualifications

The ideal candidate has a relevant qualification and over 5 years of experience in merchandising. They excel in merchandise sourcing, product launches, and logistics, with exposure to local and international markets. A customer-focused mind-set, strong retail and financial skills, and bilingual communication in English and Bahasa Malaysia are essential.

Required:

• A Diploma, Degree, or Postgraduate qualification in a relevant subject area.
• Minimum 5 years of experience, preferably in merchandising, retail management, brand/product marketing, or supply chain and sourcing.
• Strong background in consumer merchandise sourcing and product launching logistics, with experience in both local and international organizations.
• Customer-centric mind-set with strong retailing knowledge.
• Sound financial acumen.
• Proficient communication and presentation skills in both English and Bahasa Malaysia.

Preferred (Bonus Skills):

• Experience in retail management.
• Exposure to brand and product marketing.
• Background in supply chain and sourcing operations.

Why Join Us?

At TGV Cinemas, we're more than just movies - we're about creating unforgettable experiences. As one of Malaysia's leading cinema chains, we're passionate about innovation, entertainment, and delivering joy to millions of moviegoers.

Whether you're passionate about film, customer service, or innovation, TGV Cinemas is the place to shine.

• Be part of a bold transformation journey with a dynamic local brand, setting new industry benchmarks and winning the hearts of Malaysian moviegoers.
• At TGV Cinemas, your growth matters - career development is a core priority.
• Collaborate with highly skilled professionals across diverse teams to drive impactful results and innovation.
• Play a key role in shaping the future of a well-established brand as it enters an exciting new phase of expansion.

What's Next for This Role?

• Build expertise in merchandise innovation within the cinema and retail landscape, positioning yourself as a key industry leader in experiential merchandising.
• Opportunity to advance into a senior role such as Senior Merchandise Manager or Head of Concessions Merchandise, leading broader strategic initiatives and managing a larger team.