Integrated Marketing Manager

4 days ago

Greater Kuala Lumpur, Malaysia GMG Full time $60,000 - $120,000 per year

About the Role

Are you passionate about bringing brands to life through powerful consumer experiences? We're seeking a dynamic
Marketing Manager – Brand Activation
to lead the charge in driving engagement, awareness, and conversion through creative, high-impact campaigns. This role is perfect for someone who thrives on the energy of live activations, loves connecting with communities, and knows how to turn brand strategy into tangible results across all touchpoints — from retail floors to digital screens.

Key Responsibilities

  • Lead and execute
    360° marketing and activation campaigns
    across retail, digital, social, and experiential platforms.
  • Drive
    on-ground activations, events, and community engagement initiatives
    that strengthen brand connection and consumer loyalty.
  • Develop and implement
    seasonal and thematic marketing plans
    that build brand visibility and drive retail performance.
  • Collaborate closely with cross-functional teams to ensure
    seamless campaign execution
    across all channels.
  • Amplify brand presence through
    partnerships, sponsorships, influencer engagement, and content marketing.
  • Manage the
    marketing budget and performance metrics
    , ensuring each activation delivers measurable ROI and consumer impact.
  • Inspire and guide the marketing team and agency partners to
    push creative boundaries
    and deliver excellence in execution.

Requirements

  • 3–5 years of experience in marketing, preferably within
    sports, lifestyle, or retail industries.
  • Proven track record in
    brand activation, experiential marketing, and integrated campaign management.
  • Strong understanding of
    consumer engagement, community marketing, and event execution.
  • Hands-on, energetic, and resourceful with the ability to manage multiple projects in fast-paced environments.
  • Excellent
    storytelling, leadership, and stakeholder management
    skills.
  • Data-driven mindset with the ability to translate insights into actionable marketing strategies.
  • Proficient in
    marketing tools, CRM, and analytics platforms
    ; open to travel for campaign activations.

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