Senior Performance Media Strategist

ABOUT OUR COMPANY

Fabcom is an award-winning integrated marketing consultant and agency that helps brands grow with purpose. We're more than just a media agency — we're a strategic partner to our clients, combining creativity, data, and technology to deliver impactful marketing solutions.

From creative ideation to martech, our expertise spans programmatic advertising, social and search engine marketing, direct media buying, KOL collaborations, data activation, and more. As official partners of Google, Meta, and other leading platforms, we empower brands to break boundaries and achieve measurable results.

With offices in Hong Kong, Taiwan, Singapore, and Malaysia, we work with more than 150 exciting brands across APAC, including DBS HK, Cigna, Darlie and many others.

At Fabcom, we're building more than campaigns — we're building careers. You'll join a team of marketers, strategists, and innovators who thrive on pushing boundaries and creating impact. If you want a place where your ideas matter and your growth is celebrated, Fabcom is the place for you.

ABOUT THE OPPORTUNITY

As a Senior Performance Specialist, you'll be a key player in turning media strategies into real business outcomes. Working closely with account leads, creatives, and fellow media experts, you'll take ownership of campaign performance and optimization across paid search, social, and programmatic platforms.

This role sits at the heart of our performance engine — blending technical skill, strategic thinking, and client partnership. You'll manage execution, lead insights, and ensure campaigns are not just running, but thriving.

Note: This role is open to candidates based in and eligible to work in Malaysia.

WHAT YOU'LL DO

Campaign Management

• Plan, execute, and manage daily operations across Google Ads, Bing, Meta Ads, GMP, and other key platforms

• Monitor campaign performance and make timely optimizations to maximize results

• Troubleshoot issues and resolve them quickly to ensure smooth campaign delivery

• Deliver performance reports with clear insights, actionable recommendations, and forward-looking plans

Strategy & Analysis

• Analyze trends and performance data to inform media decisions

• Collaborate on digital marketing strategies and media plans that align with client goals

• Customize campaign structures to meet unique business needs

• Track competitors and adjust strategies to stay ahead

Client & Team Collaboration

• Act as a day-to-day contact for campaign performance, insights, and recommendations

• Communicate effectively with internal teams and external stakeholders to ensure alignment and progress

• Manage multiple projects with precision, prioritizing deadlines without compromising quality

• Work independently and collaboratively to deliver consistent, high-impact results

Leadership & Development

• Mentor junior team members, offering guidance, support, and skill development

• Share learnings, best practices, and platform updates with the wider team to elevate group performance

ABOUT YOU

You're curious, driven, and love solving real problems with digital solutions. You thrive in a fast-moving, team-oriented environment and bring both head and heart to your work.

• Bachelor's Degree in Advertising, Media, E-Commerce, Marketing, Mass Comm, or equivalent

• years of experience in digital marketing or a similar role (Candidates with less experience may be considered for the Performance Specialist role)

• Strong in communication skills — fluent in English and Bahasa Malaysia (both written and spoken)

• Proficiency in Chinese is a plus

• Confident with data — from pivot tables to performance charts

• Detail-oriented, self-motivated, and comfortable owning projects end to end

• Comfortable in a client-facing environment with evolving needs and high expectations

• Bonus points if you have knowledge of web design or HTML

• Positive attitude, adaptable mindset, and hunger to grow

ABOUT YOUR GROWTH

We don't just fill roles — we build careers. At FABCOM, you'll have access to real mentorship, ongoing training, and space to test bold ideas. From small wins to major milestones, we celebrate progress and back your development every step of the way. Your voice matters here — and your future is in your hands.

ABOUT OUR BENEFITS

We believe people do their best work when they feel valued — inside and outside the office.

• Competitive salary, performance incentives, and lifestyle perks

• Extensive leave benefits

• Supportive, transparent leadership that champions your success

• Collaborative culture built on trust and shared goals

• Flexible working arrangements

• No politics or silos — we rise by lifting each other

• Monthly gatherings, parties, team trips, and engagement initiatives

• Office located in a vibrant, easily accessible area

• A team of specialists and award-winners ready to build greatness with you

ABOUT OUR CULTURE

We're fast when it matters, and fun when it counts. At FABCOM, we combine data, creativity, and heart to drive meaningful results. We encourage autonomy, reward initiative, and celebrate bold ideas. Here, you'll find a culture that balances ambition with care — where working smart, staying curious, and supporting each other are part of the everyday.

We're proud of our inclusive, no-ego culture that values diverse perspectives and lived experiences. Whether you're brainstorming a campaign, mentoring a teammate, or grabbing lunch with the team — you'll feel the difference.

FABCOM Malaysia is an Equal Opportunity Employer.

We're committed to building a workplace where everyone feels safe, seen, and supported — regardless of background, gender identity, age, ethnicity, orientation, or ability. What matters most is your talent, attitude, and ambition.