New media promotion director
2 days ago
Job Responsibilities
- Participate in formulating online promotion strategies and selecting overseas media platforms based on the overseas investment promotion and development goals;
- Plan and expand media channels to assist the company in achieving its overseas market expansion objectives;
- Participate in formulating overseas online planning plans and strategies, and put forward opinions and suggestions;
- Develop and implement annual media placement budgets and plans, and evaluate market effects and budget execution;
- Promote the implementation of channel placement plans, the creation of landing page planning copy, and the improvement of data models;
- Be responsible for the collection and analysis of project promotion data, and propose placement optimization strategies based on market conditions;
- Regularly provide data analysis reports, and continuously optimize results in real time; compile, report and present various types of statements completely, accurately and in a timely manner.
Job Requirements
- Bachelor's degree or above in Chinese Language and Literature, Journalism and Communication or related majors;
- More than 5 years of experience in copywriting for new media (Weibo, WeChat, etc.), familiar with online expression styles, and with team management experience;
- Outstanding text editing and creative abilities, capable of independently completing the writing of original content manuscripts and the editing of semi-original content;
- Possess experience and capabilities in building and operating platforms such as TikTok (TK), Xiaohongshu (Little Red Book) and other overseas search engines, as well as formulating phased content promotion strategies;
- Have the ability to optimize media placement plans, analyze various online marketing data, and evaluate and monitor marketing goals and marketing expenses;
- Possess rich data analysis and integration capabilities;
- Strong pressure resistance, able to accept overseas business trips or long-term overseas assignments.
Job Type: Full-time
Pay: RM17, RM30,000.00 per month
Work Location: Remote
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