Growth Marketer
5 hours ago
*Overview:*
We are looking for a results-driven digital marketer to lead paid ad campaigns, generate high-quality leads, and optimize marketing workflows. The ideal candidate thrives in a fast-paced environment and enjoys leveraging digital marketing to create measurable business impact.
Key Responsibilities:
- Digital Marketing Strategy:
Develop and execute targeted campaigns across social media, SEO, SEM, email marketing, and performance ads to drive lead generation. - Campaign Management:
Plan, manage, and optimize paid digital campaigns to ensure a consistent flow of high-quality leads with cost-effective acquisition. - Lead Management:
Implement lead filtering and scoring systems to improve lead quality and conversion potential. - Marketing Automation:
Leverage tools to streamline workflows, nurture leads, and improve engagement throughout the funnel. - Market Research:
Conduct ongoing research and competitor analysis to identify trends and new lead generation opportunities. - Channel Expansion:
Explore and test new digital channels to expand audience reach and diversify lead sources. - Collaboration:
Work closely with sales and marketing teams to align on goals, track ROI, and manage integrated campaigns. - Vendor & Internal Coordination:
Manage external vendors and coordinate with internal teams to execute and optimize digital ad initiatives.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 1+ year of marketing experience, ideally with exposure to digital ads and lead generation.
- Hands-on experience with performance marketing tools, ad platforms (Meta, Google Ads), and marketing automation/CRM systems (e.g., Sleekflow, , Salesforce).
- Strong analytical and problem-solving skills with a data-driven mindset.
- Ability to prioritize initiatives based on their impact on revenue growth.
- Excellent communication and cross-functional collaboration abilities.
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