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Senior Marketing Executive

2 weeks ago


Kota Bharu, Kelantan, Malaysia SAFWA HEALTHCARE SDN BHD Full time 2,500 per year

Tanggungjawab Utama

1. Perancangan & Strategi Digital Marketing

  • Merancang, membangunkan dan melaksanakan strategi pemasaran digital untuk meningkatkan brand awareness, engagement dan jualan.
  • Mengurus kempen digital merangkumi Facebook/Instagram Ads, Google Ads, TikTok Ads & platform lain.
  • Memantau prestasi kempen dan membuat analisis untuk penambahbaikan ROI.

2. Pengurusan Media Sosial

  • Mengurus dan memastikan konsistensi posting harian di semua platform media sosial.
  • Merancang content calendar dan memastikan semua kandungan mengikut branding syarikat.
  • Memantau komen, mesej pelanggan serta memberikan maklum balas secara profesional.

3. Penciptaan Kandungan (Content Creation)

  • Menghasilkan kandungan kreatif seperti video, poster, artikel, reels, TikTok dan bahan pemasaran lain.
  • Mengendalikan proses shooting, editing video & foto (basic/advanced).
  • Menyediakan copywriting yang menarik dan sesuai untuk pelbagai platform.

4. Branding & Creative Direction

  • Memastikan semua visual, Bahasa dan gaya kandungan selaras dengan identiti jenama.
  • Bekerjasama dengan team graphic designer & videographer (jika ada) dalam penghasilan kempen kreatif.

5. Analitik & Laporan

  • Menyediakan laporan mingguan/bulanan mengenai prestasi kempen digital.
  • Membuat analisis data pelanggan, trend pasaran dan tingkah laku pengguna.

6. Pengurusan Projek & Kolaborasi

  • Mengurus projek pemasaran dari awal hingga akhir mengikut timeline.
  • Mencari peluang kolaborasi dengan KOL, influencer, vendor dan pihak luar.
  • Menyokong aktiviti pemasaran offline seperti event, roadshow atau photoshoot.

Job Type: Full-time

Pay: RM2, RM2,500.00 per month

Work Location: In person