Content Strategist

3 days ago

Greater Kuala Lumpur, Malaysia b4-7d04-4a81-b204-d3f21d15a817 Full time 60,000 - 120,000 per year

In Trust We Succeed: Join us as an Content Strategist

WeTrade Global, established in 2015, is an award-winning broker dedicated to cultivating confidence and trust among traders worldwide by offering a diverse range of financial products. We are still expanding globally, committed to bringing innovative solutions and new opportunities to traders around the world.

Why WeTrade?

  • Up to 15% EPF Employer Contribution
    : Enjoy a generous employer contribution of up to 15% towards your Employees Provident Fund (EPF) for long-term financial security.
  • Team Engagement:
    Monthly lunches and company events.
  • Free-Flowing Snacks and Beverages:
    Unlimited sips and bites at your fingertips

About the Role

We are seeking a Content Strategist with hands-on experience in the online trading or brokerage industry. The ideal candidate understands the sensitivities, audience behaviours, and communication trends of this space. This candidate is adept at crafting clear, compliant, and impactful messaging that connects with a variety of stakeholders, especially traders.

You'll play a key role in shaping WeTrade's content direction across marketing channels, ensuring every message builds credibility and strengthens our brand's position in the market.

Your Mission:

  • Develop and execute content strategies across campaigns, social media, landing pages, and brand initiatives.
  • Craft persuasive and compliant marketing copy tailored to trading audiences.
  • Translate complex financial concepts into clear, accessible language for diverse markets.
  • Collaborate with Performance Marketing, Brand, and Creative teams to ensure consistent messaging.
  • Monitor industry trends and competitor content to keep messaging relevant and timely.
  • Analyse engagement data and optimise content for performance and conversion.
  • Support multi-market marketing efforts with regionally localised messaging when required.

What we're looking for:

  • 3–5 years' experience in content strategy, marketing, or copywriting, preferably within online trading, brokerage, or fintech.
  • Strong understanding of trading platforms, brokerage operations, and investor mindset.
  • Excellent command of
    English and Mandarin
    (additional languages are a plus).
  • Proven ability to craft compliant yet engaging content for regulated industries.
  • Creative, analytical, and detail-oriented.
  • Portfolio required
    . It should include successful campaigns or content samples from the brokerage or trading industry that demonstrate strategic thinking and measurable results.

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