Digital Marketing Campaign Specialist

Do you aspire to have a rewarding career where you can thrive, grow, and achieve your career aspirations? Unlock your full potential at work with TDCX, a leading global BPO company.

Work with the world's most loved brands and connect with inspiring, diverse people. Join our team and begin your journey to #BeMore

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive culture for you to #BeMore at work
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

• To manage and optimize existing Advertisement campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.

• To help create and implementation of campaign strategies including keyword research and analysis.

• To create performance reports with recommendations for improvements.

• Tracking of funds in account and maintaining conversation.

• Pitch and impact assigned customers in accordance with training provided, standards and policies. Must adaptively diagnose, resolve and track end user issues/opportunities based on guidelines, documentation and best practices provided

• Serve as a trusted consultant with customers to onboard, develop and optimize advertiser's campaigns

• Detect and understand the customer's needs and objectives

• Hit productivity, upsell, and customer impact targets.

• Handle a high volume of potential clients on a daily basis through outbound and inbound calls

• Manage day to day activities independently and proactively based on customer needs and incentives.

• Knack of implementation new technologies automation capabilities that enhance SEM efforts.

• Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

• 1-2 years overall work experience with 1 year as minimum in outbound selling role.

• Native level of Malaysian language. Fluent in English. 

• Previous experience, preferably in the digital industry, in a sales-focused environment, in the following areas:

  • Account management

  • B2B Sales / business development

  • High volume call center

  • Portfolio management

  • Customer / technical support

• Familiar with and desire to exceed sales targets or sales KPIs

• A team player with ability to work in fast-paced and constantly evolving environment

• Technologically capable and able to quickly learn customer service software applications

• Dependable, reliable with strong work ethic

• Strong verbal and written communication skills in order to pitch on the phone and compose effective proposals

• Flexibility in switching between duties and assignments as per requirement

• Good time management skills with ability to organize and own their own day

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX's smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit