e commerce manager

7 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Thistle Port Dickson Resort Full time 120,000 - 240,000 per year

Key Responsibilities

  1. E-Commerce Strategy & Performance


• Develop and implement the hotel's digital and e-commerce strategy to achieve revenue and distribution goals.


• Manage and optimize the hotel's presence across all online channels, including , OTAs, metasearch, and local listing platforms.


• Monitor and analyze online performance metrics (traffic, conversion, revenue share) to identify trends and opportunities.


• Ensure rate parity, content accuracy, and competitive pricing across all digital channels.

  1. Digital Marketing & Website Optimization


• Collaborate with corporate and regional teams on digital campaigns, SEO/SEM, and social media initiatives.


• Oversee the hotel's website content, ensuring visuals, offers, and copy reflect the brand's tone and luxury positioning.


• Optimize the booking engine and user experience to drive direct bookings.


• Manage online promotions and e-commerce offers in alignment with revenue strategies.

  1. Online Reputation & Guest Engagement


• Monitor and respond to guest reviews on online platforms (Google, TripAdvisor, OTAs, etc.) to enhance reputation scores.


• Work closely with Marketing and Operations to improve guest feedback and implement service improvements.


• Leverage user-generated content and influencer collaborations to strengthen brand visibility.

  1. Revenue, Distribution & Collaboration


• Partner with Revenue Management to align pricing, distribution, and inventory strategies.


• Support Sales & Marketing in digital campaigns that drive traffic to hotel outlets, events, and packages.


• Coordinate with F&B, and MICE teams to promote offers through digital channels.


• Analyze ROI for all digital initiatives and provide monthly performance reports.

  1. Technology, Analytics & Brand Compliance


• Utilize analytics tools (Google Analytics, PMS, CRS, Channel Manager, etc.) to track and report performance.


• Ensure compliance with brand digital standards and guidelines.


• Stay updated on hospitality digital trends and competitor activities to recommend innovations.

________________________________________

Requirements


• Bachelor's Degree in Marketing, E-Commerce, Business, or related field.


• Minimum 3–5 years of e-commerce or digital marketing experience in a luxury hotel or hospitality environment.


• Strong understanding of online distribution, SEO, SEM, and digital analytics.


• Proficiency with Google Analytics, CMS, OTA extranets, and digital advertising platforms.


• Excellent communication, analytical, and project management skills.


• Strategic mindset with attention to detail and a passion for luxury hospitality.

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