市場推廣主任職責說明 (Marketing Officer / Senior Executive Level – Job Responsibilities)

職位概要 Position Overview

市場推廣主任負責策劃、執行及監督公司所有市場推廣活動,致力提升品牌形象、推廣產品認知度,並支援業務拓展。此職位需具備策略思維、創意執行力及跨部門協作能力,以確保市場推廣工作與公司整體發展方向一致。

The Marketing Officer is responsible for planning, executing, and overseeing all marketing initiatives to enhance brand image, increase product awareness, and support business development. This role requires strategic thinking, creative execution, and cross-functional collaboration to ensure alignment with the company's overall direction.

主要職責 Key Responsibilities

• 市場策略與推廣規劃 Marketing Strategy & Campaign Planning
• 擬定年度及季度市場推廣計劃,配合公司業務目標與品牌定位。
• 策劃並推動線上及線下推廣活動,包括品牌宣傳、產品發佈及展覽參與。
• 為不同地區(香港、中國、東南亞、歐美)設計具地區特色的推廣策略。
• 分析市場趨勢及競爭環境,提出品牌發展及推廣建議。
• Develop annual and quarterly marketing plans aligned with business goals and brand positioning.
• Plan and execute integrated marketing campaigns, including online and offline promotions, product launches, and exhibitions.
• Design localized strategies for target markets such as Hong Kong, Mainland China, Southeast Asia, Europe, and North America.
• Analyze market trends and competitive landscape to provide strategic recommendations.

數位行銷與內容管理 Digital Marketing & Content Management

• 管理公司網站及B2B內容更新,提升品牌曝光率及搜尋引擎排名。
• 經營社交媒體平台(如小紅書、TikTok、Facebook、Instagram),規劃內容主題與發布時間表。
• 策劃、拍攝及剪輯短視頻內容,確保品牌形象一致。
• 運用數據分析工具(如Meta Insights、Google Analytics)監測成效並優化策略。
• Manage and update the company website and B2B content to improve visibility and SEO performance.
• Oversee social media platforms (e.g., Xiaohongshu, TikTok, Facebook, Instagram), including content planning and scheduling.
• Produce short-form video content, from concept development to filming and editing, ensuring brand consistency.
• Use analytics tools (e.g., Meta Insights, Google Analytics) to monitor performance and optimize campaigns.

品牌形象與宣傳素材管理 Brand & Promotional Asset Management

• 與設計團隊合作製作宣傳材料,包括產品目錄、海報、短片及電子刊物。
• 確保所有推廣內容符合品牌形象及市場定位。
• 建立並維護品牌視覺規範,確保全球市場一致性。
• Collaborate with designers to create promotional materials such as catalogues, posters, videos, and digital brochures.
• Ensure all marketing content aligns with brand identity and market positioning.
• Maintain and enforce brand guidelines to ensure consistency across global markets.

部門管理與跨部門協作 Team Leadership & Cross-functional Coordination

• 帶領推廣助理及設計師執行市場計劃,分配工作並監督進度。
• 與銷售部門緊密合作,確保推廣活動有效支援業務目標。
• 與香港總部、中國廠區及海外分銷夥伴保持良好溝通。
• Lead marketing assistants and designers in executing campaigns, assigning tasks, and tracking progress.
• Collaborate closely with the sales team to ensure marketing efforts support business objectives.
• Maintain effective communication with headquarters, production facilities, and overseas distributors.

報告與績效追蹤 Reporting & Performance Tracking

• 每月提交市場推廣報告,分析活動成效及社交媒體數據,並提出改善建議。
• 定期檢討年度推廣目標達成情況,持續優化策略方向。
• 管理市場推廣預算,確保資源運用效益最大化。
• Prepare monthly marketing reports summarizing campaign results, social media metrics, and improvement suggestions.
• Review quarterly and annual goals to ensure progress and refine strategies.
• Monitor and manage the marketing budget to maximize efficiency and return on investment.

任職要求 Qualifications

• 大學本科或以上學歷,主修市場營銷、傳播學、國際商業或相關科目。
• 五年以上市場推廣或品牌管理經驗,具食品或快速消費品(FMCG)行業背景優先。
• 中英文書寫及口語能力俱佳,能操流利廣東話、普通話及英語。
• 熟悉社交媒體營運、數位廣告投放及短視頻製作流程。
• 具備創意思維、獨立工作能力及團隊領導技巧。
• 能配合不定期海外出差及參與香港總部會議。
• Bachelor's degree or above in Marketing, Communications, International Business, or related disciplines.
• Minimum 5 years of experience in marketing or brand management; FMCG or food industry background preferred.
• Excellent command of written and spoken English, Cantonese, and Mandarin.
• Proficient in social media operations, digital advertising, and video production.
• Strong creativity, independence, and leadership skills.
• Willing to travel overseas occasionally and attend meetings at the Hong Kong headquarters.