Marketing Executive
18 hours ago
Key Responsibilities1. Integrated Marketing for Sales & Service
- Plan and execute monthly marketing campaigns supporting both new car sales and aftersales promotions.
- Develop seasonal campaigns to drive showroom visitors, service retention, and package uptake.
- Ensure all marketing activities follow Perodua HQ guidelines.
2. Social Media & Digital Management
- Manage the outlet's social media platforms (Facebook, Instagram, TikTok).
- Produce content related to new car launches, customer deliveries, service promotions, and technical tips.
- Monitor inbox messages, respond to inquiries, and convert leads to walk-ins.
3. Lead Generation & Conversion Support
- Generate sales and service leads through digital campaigns, WhatsApp blasts, and community pages.
- Support Sales Advisors by passing qualified leads and tracking conversions.
- Support Service Advisors by promoting packages, extended warranty, and accessories.
4. Customer Engagement & Events
- Organize showroom events, soft launches, festive activities, and customer days.
- Coordinate service-related campaigns (free checks, service clinics, safety campaigns).
- Build relationships with local businesses, clubs, and government agencies for marketing collaboration.
5. Branding & Collateral Management
- Create posters, videos, bunting, and digital artwork for both Sales & Service.
- Maintain showroom visual branding, POP materials, and campaign displays.
- Assist in coordinating roadshows, banners, and booth setups.
6. Market Research & Competitor Tracking
- Monitor competitor promotions (Proton, Toyota, Honda, etc.).
- Track service trends such as peak hours, most popular packages, and retention patterns.
- Provide insights to management for strategic decisions.
7. Reporting & Data Management
- Prepare monthly reports on campaign performance, lead count, social media growth, and ROI.
- Maintain customer contact lists and segmentation for targeted marketing.
- Track the effectiveness of Sales & Service promotions.
8. Internal Coordination
- Work closely with Sales Manager, Service Manager, Parts Officer, and Admin.
- Ensure all departments understand the current promotions and campaign mechanics.
- Coordinate with HQ when required for branding approvals.
Qualifications
- Diploma/Degree in Marketing, Mass Communication, Business, or equivalent.
- Experience in automotive marketing is an advantage but not required.
- Able to design basic materials using Canva/Photoshop.
- Comfortable with social media and basic video editing.
Soft Skills
- Creative mindset with strong initiative.
- Strong communication and relationship-building skills.
- Organized and able to handle multiple tasks across two departments.
- High ownership and ability to work independently.
Working Conditions
- Standard retail/dealership working hours.
- Weekend/after-hours support for events when needed.
- On-ground presence required during campaigns and roadshows.
Job Type: Full-time
Pay: RM2, RM3,000.00 per month
Work Location: In person
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