Senior Creator Partnerships Executive

18 hours ago


Petaling Jaya, Selangor, Malaysia HEPMIL MALAYSIA Full time 80,000 - 120,000 per year

Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials through hyper-localized, entertaining content. Home to pages like
MGAG
and
Hepmil Creators' Network (HCN)
, we help brands engage audiences with content that's proudly local, proudly ridiculous, and always relatable.

Since 2015, MGAG has become one of Malaysia's fastest-growing Gen Z and millennial comedy brands, reaching more than 9 million users monthly. Hepmil Creators' Network (HCN) is a creator agency that connects brands with over 1,000 TikTok creators across Southeast Asia — powering hyper-local, entertaining content that resonates with audiences while delivering results for brands.

We're looking for a
Senior Creator Partnerships Executive
who is passionate about helping our network of digital content creators grow, while taking ownership of strategic campaigns and strengthening long-term creator relationships.

Key Responsibilities:

Creator Acquisition & Relationship Management

  • Identify, engage, and onboard emerging and culturally relevant creators across multiple platforms in Malaysia and the region.
  • Build and maintain strong, long-term relationships with creators, providing mentorship and guidance to help them grow their audience and content quality.
  • Lead initiatives to enhance creator engagement, including anniversary gifting, community events, workshops, and other creator-focused programs.

Campaign Strategy & Execution

  • Lead end-to-end campaign planning and execution with creators, including concept development, content review, and approvals.
  • Negotiate rates, contracts, and campaign deliverables to ensure smooth collaboration between creators and brands.
  • Collaborate with internal teams (marketing, client services, analytics) to ensure seamless execution of creator-related projects.

Performance Analysis & Insights

  • Track, analyze, and report on campaign performance and creator metrics, providing actionable insights to optimize strategies.
  • Drive data-informed recommendations to improve campaign outcomes, creator engagement, and overall program effectiveness.
  • Maintain and update creator management systems and databases for accurate reporting and forecasting.

Leadership & Cross-Functional Collaboration

  • Mentor and support junior team members, guiding them in campaign management, creator engagement, and analytics.
  • Act as a point of escalation for complex creator or campaign issues, providing strategic solutions and stakeholder updates.
  • Collaborate with cross-functional teams to align creator strategies with overall business goals.

Requirements:

  • 3–5 years of experience in multi-channel network (MCN), influencer marketing, social media marketing, project management, or related field.
  • Proven track record in managing creator relationships, influencer campaigns, or strategic partnerships.
  • Strong understanding of the digital media landscape and creator economy, including TikTok, Instagram, Facebook, Xiao Hong Shu, and other social platforms.
  • Excellent organizational, project management, and analytical skills; proficient in Slack, Google Workspace, Microsoft Suite, , or similar tools.
  • Strong interpersonal and communication skills; comfortable working with international stakeholders.
  • Ability to manage multiple stakeholders, drive independent projects, and collaborate across cross-functional teams.
  • Empathetic, proactive, adaptable, and able to thrive in a fast-paced, evolving environment.
  • Advanced skills in Microsoft Excel, Word, G Suite tools, and presentation tools such as Keynote or PowerPoint.


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